Marketing Manager

Kenworth Louisiana•Hammond, LA

17d•Hybrid

About The Position

As Marketing Manager, you will serve as the steward of the Kenworth of Louisiana, Southland PacLease, and Central Gulf Machinery brands, leading strategic marketing initiatives that strengthen our presence across Louisiana and drive business growth across all three organizations. Working closely with executive leadership, you will develop and execute marketing strategies that enhance customer engagement, support recruitment and employee retention efforts, and increase brand visibility across the diverse markets we serve. This role acts as a key liaison between operations, sales, and HR teams, ensuring alignment of marketing efforts with business objectives. Ideal candidates are results-driven professionals who combine creativity, business acumen, and a passion for building meaningful connections that contribute to long-term organizational success.

Requirements

Bachelor's degree in marketing, business, communications, or related field preferred.
4–7 years of marketing experience, preferably with experience managing campaigns, vendors, budgets, or cross-functional projects.
Strong understanding of digital marketing, social media strategy, email marketing, SEO, paid advertising, and website management.
Ability to write clearly, present confidently, manage competing priorities, and influence across departments.

Nice To Haves

Experience with CRM systems, marketing automation tools, Google Analytics, Microsoft 365, project management platforms and design tools such as Canva or Adobe preferred.

Responsibilities

Develop and execute marketing strategies that drive revenue growth, customer retention, brand awareness, and business objectives.
Lead integrated marketing campaigns across digital, social media, email, web, events, and community channels.
Strengthen brand consistency and customer experience across all locations, communications, and touchpoints.
Oversee digital marketing initiatives, including website management, SEO, local search optimization, advertising, and performance analytics.
Create compelling content that showcases customer success, employee engagement, company culture, and community impact.
Partner with Operations, Sales, Service, Parts, HR, and Recruiting teams to align marketing efforts with strategic priorities and growth opportunities.
Analyze market trends, customer insights, competitor activity, and campaign performance to identify opportunities and drive continuous improvement.
Manage the marketing budget and external partners to maximize efficiency, quality, and return on investment.
Support talent acquisition, employer branding, and workforce development through targeted recruitment and engagement campaigns.
Plan and execute trade shows, customer events, sponsorships, employee engagement initiatives, and community outreach programs.
Serve as a strategic liaison across departments, translating business objectives into actionable marketing and communication plans.
Present campaign results, key performance indicators, strategic recommendations, and business insights to leadership.
Other Duties as needed