Marketing Manager

CSA Group • Toronto, ON

19d • CA$86,160 - CA$113,090 • Hybrid

About The Position

This role sits within CSA Group’s not-for-profit Standards organization. The mission of CSA Group’s not-for-profit Standards organization is to enhance the lives of Canadians through the advancement of standards in the public and private sectors. We are a leader in standards research, development, education, and advocacy. The technical and management standards developed with our more than 11,000 members improve safety, health, the environment, and economic efficiency in Canada and beyond. We are seeking an Marketing Manager to join our Standards Marketing team. This role plays a critical part in advancing the growth and impact of CSA Group’s Standards organization, ultimately leading to a safer world. The key responsibility of this role will be to develop and manage marketing programs aligned to an annual strategic marketing plan. The Marketing Manager will develop and execute integrated marketing and communications initiatives, with a focus on Public Policy, Government Relations, and Membership. You will collaborate cross-functionally with internal stakeholders and external parties to deliver plans and tactics for your portfolio (Public Policy, Government Relations, and Membership).

Requirements

• College/university degree in marketing, business administration and/or equivalent experience in a marketing role.
• Demonstrable interest in and understanding of Canadian public policy, government, and regulatory environments
• 7+ years of B2B marketing experience
• A seasoned professional with experience in strategic marketing and tactic implementation
• Proven experience in marketing to government or public sector audiences is an asset
• Experience in non-profit or standards-related organizations is an asset
• Strong attention to detail
• Excellent written and verbal communication skills
• Ability to translate complex topics into clear, engaging messaging and marketing plans
• Strong project management and organizational skills
• Knowledge of Canadian public policy, government processes, and the regulatory environment, with interest in, and commitment to staying current on emerging issues
• Proven ability to develop, execute, and analyze marketing campaigns
• Ability to work effectively in ambiguous and evolving environments
• Strong project management experience with the ability to manage multiple priorities
• Up-to-date knowledge of marketing trends and best practices
• Demonstrated ability to lead initiatives, implement change, and influence without formal authority
• Bilingualism (English/French) is an asset

Responsibilities

• Responsible for leading the development and execution of annual strategic marketing and communications plans aligned with Standards strategic objectives, with a portfolio focus on Public Policy, Government Relations, and Membership.
• Lead integrated, omnichannel marketing campaigns from planning through execution
• Regularly collaborate closely with Public Policy, Government Relations, and Membership teams to understand their objectives and priorities, and lead creative development of aligned marketing and communications plans, campaigns, messaging, collateral, and value propositions.
• Develop compelling value propositions for key audiences, including government and advocacy stakeholders
• Drive Member recruitment, engagement and retention campaigns
• Support the planning and execution of key recurring CSA Group marquee events, including the CSA Policy Pathways Conference, in collaboration with the Public Policy team.
• Support the planning and execution of the CSA Group Annual Conference and Committee Week for members, in collaboration with the Membership Services team.
• Collaborate with the Government Relations team to support participation in relevant government events and meetings, including coordinating collateral and working with the Standards Events Marketing Associate.
• Manage departmental budget and recommend spending activity based on strategic objectives.
• Establish budget forecasts aligning with plan activity & reconcile forecasted spend vs. actual each month.
• Define KPIs & measurement plan based on strategic objectives.
• Analyze ROI, report on marketing and communications performance, and outline key areas of opportunity with a continuous improvement mindset.
• Identify gaps and make recommendations for marketing programs to meet required business objectives.
• Be a subject matter expert of the respective portfolio including in-depth knowledge of Standards Development, Government Relations, Public Policy, Membership, and their respective market conditions and competitive landscapes.
• Collaborate with organizational counterparts to drive fully integrated campaigns and find ways to help integrate key areas (Membership, Government Relations, Public Policy) into other Standards campaigns across the marketing and communications team.
• Manage multiple projects and priorities using strong project management practices
• Work with internal teams and external vendors to deliver high-quality outputs
• Deliver excellent service to internal and external stakeholders
• Champion CSA Group’s brand and drive creative excellence

Benefits

• The typical hiring range for this position is $86,160 - $113,090 CAD gross annually. However, based on a variety of considerations (such as education, licenses, certifications and/or experience,) CSA Group reserves the right to flexibility outside of the stated range.
• CSA Group is an Equal Opportunity Employer and is committed to diversity, equity, and inclusion. We prohibit discrimination and harassment of any kind based on any grounds stipulated by applicable laws.
• We are an organization where opportunities are based on skills and abilities, and differences are respected and valued.
• Please contact us at [email protected] if you require accommodation in the interview process.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree