Marketing Manager - Wholesale

Rag & Bone•New York, NY

About The Position

We are looking for an experienced Wholesale Marketing Manager to join the Global Marketing team at rag & bone. In this role, you will own co-op marketing, campaigns, content, activations, and key initiatives with our global wholesale partners. You know how to leverage wholesale relationships as growth channels – driving customer acquisition, brand awareness, and sell-out performance. You'll manage seasonal co-op budgets in close partnership with external accounts while collaborating cross-functionally to align on product sell-in priorities and execute strategies that move customers through the funnel. Your toolkit spans paid and organic social, email, editorial, retailer media networks and onsite placements, influencer programs, in-store activations, and more. The right candidate has a strong command of digital media KPIs and thrives in a fast-paced, cross-functional environment. You're proactive, solutions-oriented, and skilled at building alignment across teams. This role reports directly to the Senior Director, Global Marketing.

Requirements

5+ years of experience in wholesale and co-op marketing, preferably within fashion or luxury retail
Bachelor's degree in Marketing, Communications, Business, or a related field
Proven experience managing co-op budgets and media plans across major domestic and international wholesale accounts
Familiarity with EMEA and APAC market dynamics and regional ways of working
Strong command of the wholesale and digital media landscapes, with an eye for emerging opportunities and platforms
Experience with retailer media networks and onsite media planning across key wholesale partners
Deep understanding of digital media and wholesale KPIs, with the ability to translate performance data into actionable strategy
Experience working cross-functionally with creative, finance, and commercial teams in a fast-paced environment
Highly organized and detail-oriented, with strong instincts for prioritization and the ability to manage multiple workstreams simultaneously
Comfortable operating in a fast-paced, high-pressure environment without losing attention to detail
Proficiency in Microsoft Office and comfort leveraging AI tools to streamline workflows, analyze performance data, and accelerate content and campaign development
Strong communication & presentation skills with the ability to influence and build trust with both internal stakeholders and external partners

Responsibilities

Own and manage seasonal co-op budgets across all wholesale partners, strategically allocating spend across brand-building and performance tactics to drive awareness and sell-out
Build and maintain strong relationships with wholesale marketing counterparts, serving as the primary day-to-day contact for all marketing activity
Develop seasonal marketing plans for key accounts that align with product sell-in priorities and broader brand campaigns
Negotiate co-op rates, placements, and campaign flights with partners to maximize return on investment
Review and approve all partner-facing creative to ensure alignment with rag & bone brand standards across voice, visual identity, and product representation
Collaborate with commercial wholesale teams to stay ahead of in-season opportunities and emerging account needs
Attend market appointments with key accounts to align on product stories and upcoming marketing opportunities
Partner with internal creative services to concept and execute in-store activations and pop-up builds at key wholesale doors
Manage co-op marketing activity across EMEA and APAC wholesale accounts, adapting domestic strategies for regional relevance where needed
Maintain accurate and up-to-date budget trackers across all wholesale marketing activity
Partner with finance to ensure all media placements and campaign commitments are properly documented, chargebacks are processed, and year-end invoicing for contracted obligations is completed on time
Source, organize, and distribute seasonal brand assets to wholesale partners, ensuring timely delivery across all accounts
Brief internal creative and brand teams on wholesale, licensing, and franchise marketing needs each season
Track and report on campaign performance across all partners, translating KPIs into actionable insights and recommendations for future planning