Marketing Manager, uBreakiFix Client Growth

Asurion•Smyrna, GA

12d

About The Position

The Marketing Manager, Client Growth, is responsible for driving business growth through strategic client marketing initiatives while ensuring a cohesive, high-quality customer journey across all client-facing touchpoints. This role supports client growth by managing co-marketing programs, leading go-to-market initiatives, and responding to ongoing client marketing needs. The role serves as a steward of brand strategy and customer experience, ensuring marketing efforts are aligned from customer awareness through engagement, conversion, and retention. The ideal candidate thrives in a fast-paced, highly collaborative environment, can manage multiple shifting priorities, and brings a strong understanding of how brand, messaging, and channel strategy influence the end-to-end customer journey.

Requirements

Bachelor's degree in marketing or related field.
5+ years of experience in client marketing, B2B marketing, brand marketing, or customer experience–driven growth roles.
Demonstrated experience in mapping, managing, or optimizing customer journeys across multiple channels.
Strong balance of strategic thinking and hands-on execution.
Proven ability to manage multiple shifting priorities in a fast-paced environment.
Strong cross-functional collaboration skills, especially with Sales, Client Account, Brand, and Operations teams.
Experience planning and executing integrated, multi-channel marketing campaigns.
Strong communication, storytelling, and stakeholder management skills.
Track record delivering measurable ROI.

Nice To Haves

Experience supporting co-marketing relationships and joint GTM initiatives preferred.

Responsibilities

Client, Brand & Customer Journey Strategy Develop and manage promotional relationships in collaboration with uBreakiFix Client Account teams, expanding customer reach through co-marketing initiatives that support key stages of the customer journey.
Translate enterprise brand and growth strategy into client-facing messaging and experiences that guide customers from awareness through consideration, conversion, and ongoing engagement.
Lead strategic client marketing initiatives, including nationwide launches and evergreen joint go-to-market (GTM) campaigns, ensuring alignment across brand standards and customer journey touchpoints.
Drive business growth by creating strategic, long-cycle marketing plans that generate leads, strengthen brand awareness, and nurture client and customer relationships over time.
Customer Journey Mapping & Optimization Audit and map client customer journeys across digital, in-store, and client-owned channels to identify gaps, friction points, and opportunities to improve customer experience.
Partner with Sales, Operations, and Client Account teams to ensure marketing aligns with on-the-ground execution and delivers a seamless experience from marketing to service.
Optimize customer journey flows to increase participation, conversion, and engagement with uBreakiFix programs.
Use performance data, customer insights, and client feedback to continuously refine messaging, channel strategy, and journey progression.
Campaign Planning & Execution Plan and execute integrated, multi-channel marketing campaigns across digital, print, and in-store touchpoints that support key moments in the customer journey and increase brand visibility and engagement.
Ensure consistent brand messaging, tone, and visual identity across all client marketing materials within scope of work.
Partner with Creative and Brand teams to adapt brand guidelines to client-specific needs while maintaining brand integrity.
Manage inbound client marketing requests, balancing speed, strategic alignment, and journey continuity in a dynamic environment.
Cross-Functional Collaboration & Communication Work cross-functionally with Sales, Client Account teams, Creative, Brand, and Operations stakeholders to align marketing initiatives with revenue goals and customer experience standards.
Act as a marketing advisor to Client teams, providing guidance on messaging, positioning, and customer journey best practices.
Deliver regular updates to cross-functional working groups and senior leadership on marketing initiatives, customer journey performance, and business impact.
Foster a culture of transparency, collaboration, and proactive communication within the marketing organization.
Measurement, Insights & Optimization Maintain visibility into store performance, campaign effectiveness, and customer journey metrics to assess marketing impact.
Define and track KPIs related to customer engagement, conversion, participation, and brand health across client programs.
Apply insights to optimize campaigns, refine journey flows, and improve overall client and customer outcomes.