Growth Marketing Manager

Mia Labs, Inc. • Austin, TX

9d • Hybrid

About The Position

We’re looking for a Growth Marketing Manager to help scale pipeline growth and conversion across our funnel. This person will be responsible for building and optimizing the programs that turn awareness into qualified leads, and qualified leads into real revenue. This is a performance-driven role built for someone who loves pipeline, conversion rates, and finding repeatable ways to generate demand.
You’ll partner closely with Sales and Client Success to ensure marketing isn’t just generating leads, but generating the right leads and helping them move faster through the buying journey.

Requirements

• 4–7 years of growth marketing experience in B2B SaaS (bonus if automotive tech, MarTech, or AI)
• Strong experience running and optimizing paid campaigns (Google Search required, Performance Max a plus)
• Experience building lead nurture journeys and lifecycle email campaigns
• Solid understanding of conversion optimization (landing pages, CTAs, messaging tests)
• Comfortable working in HubSpot (or similar marketing automation tools)
• Strong analytical skills, able to translate performance into action
• Ability to move fast, manage multiple campaigns, and stay organized without heavy oversight

Nice To Haves

• Experience marketing to dealerships or automotive decision-makers
• Experience supporting ABM or territory-based targeting
• Familiarity with CRM hygiene, lead scoring models, and marketing ops workflows
• Experience supporting product launches and revenue-focused GTM

Responsibilities

• Build and optimize multi-channel growth campaigns to generate qualified pipeline (paid search, paid social, email, partner channels, etc.)
• Own lead volume and lead quality performance, with a focus on conversion to SQL and Closed Won
• Continuously test new acquisition strategies, landing pages, messaging hooks, and offer structures
• Develop nurture journeys that educate dealership decision-makers and move them toward demos and buying conversations
• Build segmented lifecycle email campaigns (cold leads, warm leads, event leads, lost deals, competitive switch, etc.)
• Support Sales with enablement-style content that helps reps follow up more effectively (talk tracks, sequences, battlecards, proof points)
• Track and report performance across the funnel: MQL → SQL → Opportunity → Closed Won
• Identify drop-off points and build programs to improve conversion at each stage
• Maintain dashboards and reporting that help leadership understand CAC, ROI, channel performance, and pipeline velocity across all channels
• Support product launches and GTM initiatives by coordinating campaign strategy, execution, and measurement
• Work with Brand marketing to create campaign assets in partnership with internal stakeholders and contractors (ads, landing pages, email, sales collateral)
• Work with Event marketing to develop attendee targeting campaigns and follow-up
• Work directly with Sales leadership to understand pipeline needs and build targeted campaigns that support their goals
• Partner with reps to improve follow-up strategy for marketing-generated leads and provide materials
• Help define and improve lead scoring, routing, and lifecycle definitions as our systems mature

Benefits

• Equity participation through stock options.
• Fully paid health, vision & dental insurance for employees.
• Flexible PTO and hybrid schedule (3 days / week in downtown Austin).
• Free lunches, paid parking, team events, and a casual, but get things done culture.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed