Growth Marketing Manager

Glimpse•New York, NY

About The Position

Glimpse helps leading consumer brands unlock retail cashflow by building AI agents to automate critical finance workflows like revenue recovery, accounting reconciliation, and trade spend management. We work with 200+ food/beverage/health/beauty brands including IQ Bar, Sauz, Bero, and more. We're looking for a high-agency Growth Marketing Manager to own and scale Glimpse's inbound engine. You'll be responsible for driving top-of-funnel demand generation through a mix of paid channels, organic content, and rapid experimentation - all focused on one goal: generating qualified meetings and pipeline value. This role requires a builder mentality. You'll own the full inbound motion from strategy through execution, running experiments across paid and organic channels, creating content that actually converts, and optimizing every dollar and hour for maximum pipeline impact. You'll work directly with the founders, product team, and GTM team to test, iterate, and scale what works.

Requirements

3+ years in growth marketing, demand generation, or performance marketing roles at B2B SaaS companies (startup experience strongly preferred)
Hands-on experience managing paid channels (LinkedIn Ads, Google Ads) with measurable ROI
Excellent writer with a clear, compelling voice - you know how to translate complex product value into crisp messaging and allergic to AI slop
Data-driven mindset and commercially minded: comfortable with CAC, conversion rates, attribution models, and funnel metrics
High agency and bias toward action: you see an opportunity, design the test, and ship it

Nice To Haves

Experience with AI search optimization (Perplexity, ChatGPT, Claude) and understanding how to optimize for LLM-driven discovery
Familiarity with marketing automation platforms and lifecycle marketing
Experience marketing to CPG brands, retail, or vertical SaaS audiences
Background in account-based marketing or enterprise demand generation
Comfortable with basic design tools (Figma, Canva) to move quickly on creative iterations
Experience with analytics tools (Google Analytics) and SEO platforms

Responsibilities

Own Paid Acquisition & Performance Marketing
Manage and optimize paid campaigns across LinkedIn Ads, Google Ads, and retargeting to drive qualified pipeline
Run continuous experiments across ad copy, creative, landing pages, and targeting to improve CAC and conversion rates
Own tracking across channels, reporting directly on pipeline ROI
Drive Organic Content for Demand Generation
Create and execute content programs that generate measurable meetings and pipeline value: webinars, guides, case studies, whitepapers, blog posts
Execute consistent content releases across channels including our resource hub, LinkedIn page, and CEO social account to build category authority and drive measurable inbound interest
Design content experiments across formats and channels, measuring impact on demo requests and pipeline creation
Scale Discoverability Through SEO & AI Search
Own and execute SEO strategy to drive organic demo signups
Build and optimize content for AI search engines (Perplexity, ChatGPT, Claude) to capture intent in new channels
Implement technical SEO best practices and track performance across channels
Build Systems for Experimentation
Ship experiments weekly: new landing pages, content formats, distribution channels, conversion tactics - whatever to drive awareness and conversion
Instrument the funnel with proper attribution and analytics to understand what's driving pipeline
Run A/B tests on messaging, positioning, and value props across paid and organic channels
Proactively Identify bottlenecks in the funnel and iterate solutions rapidly