Growth Marketing Manager

MakiPeople • New York City, NY

7d

About The Position

As our Growth Marketing Manager, you will build and own our marketing engine from the ground up. This is a high-impact, hands-on role where you'll create the programs, systems, and strategies that drive measurable pipeline for our enterprise sales team. What You'll Do Build Our Marketing Motion Own our digital growth infrastructure, set and hit targets for traffic, demos, and conversions in partnership with Growth Build our SEO program, content strategy, and website optimization from scratch Drive content production: blogs, playbooks, landing pages that convert prospects to pipeline Scale webinars and events: own setup, execution, and follow-up that drives ongoing revenue Create lifecycle marketing programs and email campaigns that move prospects through the funnel Drive Pipeline & Revenue Implement true ABM programs for target accounts, working closely with BDRs and AEs on long sales cycles Run high-ROI paid campaigns with strict performance accountability Establish marketing analytics that track the full funnel from traffic to revenue Build co-marketing initiatives and partnerships that expand reach Set the Foundation for Scale Manage our CMS, forms, tracking infrastructure, and experimentation framework Define dashboards and attribution models that inform strategy across the business Establish standards, processes, and best practices that will scale with the team What We're Looking For Required Background: 5-8 years in B2B SaaS marketing with hands-on demand generation experience Experience scaling through Series A to C/D at enterprise sales-led companies Built pipeline without big brand backing, you know how to generate results from scratch Deep experience across content, digital, paid, email, webinars, and events Led small teams (1-4 people) while staying hands-on with execution You Must Have: Proven ability to drive pipeline in enterprise sales environments with long sales cycles and complex deals Direct collaboration experience with BDRs and AEs, you understand how marketing drives sales outcomes Technical proficiency with HubSpot, Salesforce, and marketing tools - you can build reports and optimize programs independently Performance-driven mindset from a high-accountability marketing culture Track record of building programs yourself, not just managing processes or people You'll Thrive Here If: You're equally comfortable setting strategy and executing in the trenches You thrive working autonomously and figuring things out You want direct impact on company trajectory, not just a defined role You're opinionated about what works but ruthlessly data-driven Recruitment process Initial Discovery call (30 min) — Get to know each other and discuss your background and interest in Mochi Skills deep-dive interview (2x30 min) — Walk through your digital marketing wins, technical capabilities, and approach to growth with our GTM team Case study presentation (45 min) — Present a take-home challenge to our Chief Growth Officer, demonstrating your strategic thinking and execution style Final conversation with founder & offer — Alignment on role, vision, and next steps

Requirements

• 5-8 years in B2B SaaS marketing with hands-on demand generation experience
• Experience scaling through Series A to C/D at enterprise sales-led companies
• Built pipeline without big brand backing, you know how to generate results from scratch
• Deep experience across content, digital, paid, email, webinars, and events
• Led small teams (1-4 people) while staying hands-on with execution
• Proven ability to drive pipeline in enterprise sales environments with long sales cycles and complex deals
• Direct collaboration experience with BDRs and AEs, you understand how marketing drives sales outcomes
• Technical proficiency with HubSpot, Salesforce, and marketing tools - you can build reports and optimize programs independently
• Performance-driven mindset from a high-accountability marketing culture
• Track record of building programs yourself, not just managing processes or people

Responsibilities

• Own our digital growth infrastructure, set and hit targets for traffic, demos, and conversions in partnership with Growth
• Build our SEO program, content strategy, and website optimization from scratch
• Drive content production: blogs, playbooks, landing pages that convert prospects to pipeline
• Scale webinars and events: own setup, execution, and follow-up that drives ongoing revenue
• Create lifecycle marketing programs and email campaigns that move prospects through the funnel
• Implement true ABM programs for target accounts, working closely with BDRs and AEs on long sales cycles
• Run high-ROI paid campaigns with strict performance accountability
• Establish marketing analytics that track the full funnel from traffic to revenue
• Build co-marketing initiatives and partnerships that expand reach
• Manage our CMS, forms, tracking infrastructure, and experimentation framework
• Define dashboards and attribution models that inform strategy across the business
• Establish standards, processes, and best practices that will scale with the team

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed