Marketing Manager, Tours & Learning

Trane Italia•Tyler, TX

9d•$89,585 - $124,950•Hybrid

About The Position

As the Marketing Manager, Tours & Learning, you will transform the Tyler manufacturing tour program into a strategic marketing channel that strengthens brand preference, builds customer confidence, and supports business growth for Trane and American Standard Residential HVAC. Based in Tyler, Texas, you will serve as a brand ambassador, creating immersive, story-driven experiences that bring our brands, products, people, and manufacturing excellence to life. Working closely with Marketing, Product Management, Sales, and Training teams, you will help shape customer journeys that influence purchasing decisions, deepen loyalty, and reinforce our commitment to delivering premium customer experiences. This role offers the opportunity to blend storytelling, customer engagement, learning, and operational excellence while delivering measurable impact across the business.

Requirements

Bachelor's degree in Marketing, Communications, Business, Education, or a related field.
3+ years of experience in marketing, customer engagement, event management, learning and development, or a related discipline.
Experience managing cross-functional projects and collaborating with multiple stakeholders.
Strong presentation, facilitation, and storytelling skills with the ability to engage diverse audiences.
Demonstrated ability to build relationships and influence across teams and organizational levels.
Strong organizational, project management, and problem-solving capabilities.
Ability to analyze data, identify trends, and make recommendations for continuous improvement.
Proficiency with Microsoft Office and customer engagement or marketing platforms.
Willingness to travel as business needs require.

Nice To Haves

Experience developing and delivering customer-facing experiences, tours, events, or training programs.
Experience supporting dealer, distributor, or channel partner engagement programs.
Familiarity with marketing automation, customer journey mapping, or customer segmentation strategies.
Knowledge of HVAC, manufacturing, or technical products is a plus.

Responsibilities

Lead and facilitate immersive customer tours that bring the Trane and American Standard brands to life.
Serve as the primary ambassador for the tour program, delivering engaging experiences that strengthen customer trust and emotional connection.
Align tour messaging with brand value propositions, product strategies, and key business priorities.
Design and continuously enhance customer tour journeys that support purchasing decisions and long-term brand loyalty.
Gather customer feedback and insights to improve the tour experience and identify new opportunities for engagement.
Position the tour program as a strategic marketing channel that drives dealer engagement, growth, and advocacy.
Connect tour experiences to broader customer engagement and learning strategies that reinforce product knowledge and business growth.
Partner with Marketing, Sales, Product Management, and Training teams to align customer experiences with key initiatives and business priorities.
Leverage customer engagement tools and platforms to deliver targeted follow-up communications, educational content, and learning experiences.
Reinforce product positioning, differentiation, and value messaging that increases customer confidence and strengthens brand preference.
Support learning initiatives tied to strategic business objectives and customer success.
Oversee daily tour operations, including logistics, scheduling, visitor experience, and safety compliance.
Recruit, train, coach, and support tour guides to ensure consistent delivery of high-quality experiences.
Develop and maintain standard work, processes, and playbooks that enable scalability and consistency.
Track and analyze program performance metrics, customer feedback, and business impact.
Identify and implement innovative solutions to continuously improve program effectiveness and customer satisfaction.