Marketing Manager - Student Media

Washburn University•Topeka, KS

3d•$12

About The Position

The Marketing Manager is responsible for coordinating sales and promotion efforts for the Advertising & Promotions team. This role oversees client communication, social media, events and ensuring the organization meets its fiscal goals in terms of sales. About Washburn University: Washburn University is a teaching-focused, student-centered, public institution located in the metropolitan setting of Topeka that has earned national recognition for its high-impact programs for first-generation students. Washburn has a student body of just over 7,000 students, a significant and growing number of whom are first-generation and Pell-Grant eligible. The University has created educational pathways for all students to be successful and achieve their educational goals. Washburn is dedicated to recruiting and retaining a dynamic faculty, staff, and student body and cultivating a robust learning and working environment and curriculum. We employ more than one thousand faculty and staff on our campuses throughout Topeka and strive to offer competitive wages, an excellent benefits program, and a supportive culture and a healthy work/life balance. Washburn seeks to create an environment that reflects our core values for creating positive IMPACT: inclusion, modernization, partnership, achievement, community and transformation. In 2024, Washburn was recognized as one of the best colleges in the nation to work for, according to Great Colleges to Work For® program.

Requirements

All employees of Student Media must be enrolled as Washburn or Washburn Tech students. Summer employees must be either taking summer courses or enrolled in fall courses.
Core-level positions require students to be enrolled as full-time students.
Student Media accepts applications from students in all majors and will provide additional training as needed.
Strong communication skills, ability to make cold-calls and visit with businesses in the field.
Ability to manage paperwork for invoicing
Strong leadership skills and ability to lead a team of sales staff and designers
Analytic skill-set to evaluate digital traffic and manage sales accordingly.

Nice To Haves

Experience with the Adobe Creative Suite (Photoshop, InDesign, Illustrator), prior sales and/or customer service experience.

Responsibilities

Check advertising voicemail and website forms daily and return calls and/or emails promptly.
Contact businesses in the Topeka/campus community for sales opportunities.
Provide sales leads for advertising representatives.
Analyze Google Analytics and provide weekly reports to the Review team/director of Student Media.
Provide opportunities for self or advertising representatives to place content on our social channels.
Manage social media channels when needed.
Prepare weekly ad run sheets and inform the appropriate leader.
Give weekly reports on ad sales to business manager and core leaders.
Promote the organization by tabling or attending events.
Supervise design of and/or design all ads for publications.
Place ads on pages or online by specified deadlines.
Dependent on Indigo Team defining which pages contain ads.
Keep our online advertising kit updated based on analytics from the previous semester.
Stay in close consultation with the Business Manager on accounts receivable.
Prepare advertising reports at Board of Student Media meetings.
Provide training sessions and/or onboarding for advertising representatives.
Recruit future advertising associates for the organization.
Mentor future advertising manager for succession planning.
Review team members’ payroll every pay period.
Attend weekly all staff meetings.
Attend weekly advertising/promotions team meetings.
Other duties as assigned by the Board of Student Media.