Marketing Manager, Strategic Land Solutions

Weyerhaeuser•Seattle, WA

4d•$98,811 - $148,217•Hybrid

About The Position

This position is an individual contributor role and will be based at our Seattle Headquarters, reporting to the senior marketing manager for Timberlands & Strategic Land Solutions. The role will operate under our hybrid Flexible Work Policy, which requires employees to be in the office Tuesday, Wednesday and Thursday and allows for remote work on Monday and Friday.

Requirements

Minimum 6 - 8 years of marketing experience, including significant experience creating and deploying marketing campaigns and other customer-facing promotions.
Demonstrated experience with customer relationship management (CRM) platforms, digital and social media strategy, marketing automation, data-driven decision-making and performance improvement.
Excellent writing, editing and communication skills that strengthen brand visibility, enhance market presence and drive audience engagement.
Strong project management skills with the ability to manage multiple priorities and stakeholders while collaborating with cross-functional teams and external partners.
Proven ability to collaborate with designers and manage complex design projects to ensure brand consistency, stakeholder and outcome alignment, clarity and effectiveness.
Experience developing and delivering presentations and pitch decks, with the ability to engage a variety of stakeholders and audiences.
Bachelor’s degree in marketing, communications, business or a related field.

Nice To Haves

Previous experience in forestry, natural resources, land management, environmental services, real estate or related industries is welcome but not required.
Integrity, initiative, authenticity, humility, humor, good judgment, drive, flexibility, curiosity and great listening skills.

Responsibilities

Develop and implement comprehensive marketing communications strategies across various channels to increase brand awareness, generate customer demand and support growth initiatives within our Strategic Land Solutions (SLS) business, including opportunities in renewable energy, forest carbon, biocarbon, real estate development, conservation and mitigation banking, among others.
Work closely with business development, sales and other SLS teams and subject matter experts to understand their business objectives and ensure marketing activities and messaging are aligned and effective — for each business and also as part of broader enterprise strategy and messaging.
Oversee the creation and distribution of marketing assets, content and campaigns (digital/website, social, print) and manage promotional activities with key business stakeholders.
Coordinate participation in events and conferences, including messaging, exhibits, presentations and related promotional activities.
Partner with business leaders to build thought leadership on critical industry topics through blogs, articles, speaking opportunities, media engagements and industry publications.
Support SLS business development and sales professionals with marketing materials that enable successful engagement with existing and potential customers (pitch decks, demo videos, fact sheets, FAQs, etc.)
Manage vendor relationships and related budgets to support complex marketing projects and programs, including working with procurement teams to conduct RFPs and ensure projects are completed on time and meet requirements.
Conduct research to inform marketing strategies and metrics; identify, test and deploy new approaches to connecting with our current and potential customer base; track performance on marketing activities campaigns; translate data into business impact and adjust strategies and tactics to improve results over time.
Support a variety of marketing-related projects at the corporate level, such as coordinating photo shoots, video production, presentation development and other creative projects, as needed.
Ensure brand quality and consistency across all marketing communications and customer-facing materials.
Support the senior marketing manager and other members of the Enterprise Marketing & Communications team in executing the company’s overall communications, marketing and reputation management strategy.
Develop and maintain close relationships with Weyerhaeuser leaders and employees throughout the company, including participation on various internal teams and cross-functional initiatives.