Marketing Manager, Starbucks at Home Coffee

Nestle Operational Services Worldwide SA • North York, ON

4d • CA$110,000 - CA$130,000 • Hybrid

About The Position

Nestlé Canada is seeking a Marketing Manager for the Starbucks at Home Coffee portfolio, based in North York, ON. This role reports to the Senior Marketing Manager, Starbucks at Home and is responsible for leading the strategic roadmap for a range of Starbucks at Home Coffee products. It's an opportunity to plan, develop, and execute marketing plans to strengthen, evolve, and grow the Starbucks brand. This is a new brand role within the company.

Requirements

• University degree in Business or Marketing, and or equivalent combination of education and experience.
• 3-5 years of successful brand/product management experience.
• CPG experience is strongly preferred.
• Understanding of commercialization process within CPG with ability to leverage Nestlé processes, resources, and environment.
• Strong strategic thinking, creative problem solving and insight with the ability to drive results at the strategic and executional levels.
• Relentless curiosity, self-motivated, results focused with an entrepreneurial spirit.
• Agile and able to pivot in a fast paced and matrix environment, comfortable taking calculated risks and doing things differently to carve a new way forward.
• Experience navigating through large stakeholder network with focus to move projects forward.
• Be passionate to build and grow brands, with ‘can-do’ attitude and a willingness to challenge the status quo.
• Curiosity & learning mindset around the fast-paced changes in technology and AI to enable new ways of working as a competitive advantage.

Responsibilities

• Leverage brand, consumer, and business data to build the brand strategy & activities that support Starbucks at Home Coffee over both the short- and long-term horizon.
• Develop and nurture strong relationships with local and global stakeholders, in and out of the organization, and local cross-functional teams especially sales, demand & supply, and finance.
• Leverage key consumer/customer insights to develop strategies that build competitive advantage across the 4Ps (Product, Price, Place, Promotion) across multiple segments and channels.
• Responsible for developing a 3-5 year I&R plan in Canada in line with Global strategy (where applicable), assessing the business and consumer needs locally.
• Leverage the strength of the Starbucks brand through translation of insights to action. Responsible for creating and/or adapting compelling communication and effective media strategies.
• Coach & develop an assistant marketing manager, actively communicating expectations, providing regular coaching and development to support their growth.
• Accountable for the P&L, managing internal and external changes impacting plans and budget within a specific range of the Starbucks at Home Coffee portfolio.

Benefits

• Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
• Company matched pension plan
• Three weeks of Vacation and five personal days (Personal Paid Holidays)
• Flexible and hybrid work arrangements
• Excellent training and development programs as well as opportunities to grow within the company
• Access to Educational Assistance & Tuition Reimbursement
• Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)
• Additional discounts on a variety of products and services offered by our preferred vendors and partnerships

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level