US_Marketing Manager - Partnerships I_CO

TalentBurst•Indianapolis, IN

2d•Hybrid

About The Position

This role will serve as the Marketing lead for potential US Core Lab pharmaceutical (pharma/dia) partnerships within client Personalized Healthcare Solutions (PHCS). As the Marketing lead, you will own the partnership with PHCS and pharma, development of US strategies and marketing campaigns, and marketing execution across the Roche Diagnostics US Core Lab portfolio. We are looking for a strategic Marketer, preferably with experience across both pharma and dia. This role will require cross-functional collaboration dia, pharma, and global to identify, prioritize, and execute potential commercial partnerships. This individual must be a critical thinker who can represent US diagnostic customers and patients, make strategic long-term decisions based on market and customer insights, and build and execute long-term marketing strategies and campaigns.

Requirements

Bachelor's degree in Marketing, Business, Communications, or other related fields
5 years of marketing, business, sales or related business experience or equivalent work experience in the healthcare industry
5+ years in Healthcare marketing, diagnostics or pharmaceuticals; strong preference for candidates with marketing experience in both fields.

Nice To Haves

Proven ability to develop and implement strategies that deliver measurable business results.
Exceptional cross-functional leadership skills; able to influence across a wider stakeholder network to ensure business needs are met/exceeded
Past experience in development and execution of strategic marketing campaigns with clear successful outcomes and business growth.
Strong customer orientation, with the ability to set clear priorities and focus on what matters most to the customer and patient.
Excellent written and verbal communication skills.
Proficient with Microsoft Office and/or Google Suite tools.

Responsibilities

Serves as the Marketing lead for Core Lab pharma partnerships, collaborating closely with PHCS, Global, Business Development, the US commercial team, Market Access, Medical and Scientific Affairs, and other cross-functional stakeholders on all ongoing and future projects.
As the Marketing lead, responsible for developing a broad Core Lab partnership strategy, inclusive of Marketing's role and the potential pipeline of products.
Gathers Voice of Customer across the market to help make informed decisions on future partnership opportunities.
Presents strategy, recommendations, and proposals to pharma partners and internal teams to refine approaches and align all stakeholders on the path forward for each project.
Develops go-to-market strategies and tactics for partnerships to lead seamless product launches and growth of in-scope biomarker tests.
Responsible for collaboration and/or creation of partnership marketing campaigns, working closely with high medical value assay marketers or owning the marketing efforts for different partnership products.
Should focus on developing reusable marketing frameworks and processes to drive long-term efficiency and success with future partnerships.
Sits on the Reagents team as a partner to Clinical Marketing, focused on Roche's key high medical value disease areas, while working closely with PHCS and Business Development.