Marketing Manager, Partnerships and eCommerce VCA Canada Animal Hospitals

VCA Animal Hospitals•Calgary, AB

4d•Hybrid

About The Position

The Marketing Manager, Partnerships and eCommerce is responsible for managing and executing VCA Canada’s partner and e-commerce initiatives. As the primary day-to-day contact for partners, this role supports and strengthens relationships to ensure initiatives meet client and organizational needs. This role collaborates with internal and external stakeholders to ensure the seamless execution of marketing programs. Budget management, post-campaign reviews, and ROI analysis are key components of the role to ensure optimal execution and effective use of resources.

Requirements

Bachelor’s degree in business, marketing, or communications.
8–10+ years of marketing experience.
Highly adaptable, with the ability to shift priorities and lead new initiatives in response to evolving business needs
Exceptional writing, editing, and consulting skills, with strong communication, collaboration, and conflict-resolution capabilities and the ability to influence stakeholders at all levels.
Experience negotiating with external vendors, with a proven track record of managing complex, organization-wide programs and strategic partnerships.
Experience in budget and accounting processes.
Demonstrated experience with project management and the ability to manage multiple projects at once.
Understanding of campaign evaluation and ROI.
Experience working with regulated industries.

Nice To Haves

Veterinary industry experience is preferred.
Spoken and written French is an asset.

Responsibilities

Manage day-to-day partner relationships and requirements related to marketing and e-commerce initiatives.
Develop and execute comprehensive partner marketing proposals, ensuring activities align with VCA Canada’s annual strategic initiatives.
Design and implement VCA Canada programs that enhance the client experience and spotlight partner offerings.
Partner with the Mars Veterinary Health (MVH) Commercial team to lead and support the RFP process for VCA Canada partners.
Manage partner budgets and funds reporting, working closely with Accounting to support AP/AR processes.
In partnership with the MVH Commercial team, develop and lead quarterly partner check-ins.
Establish standardized reporting and consistent performance measurement for partners.
Champion and execute the VCA Canada e-commerce strategy.
Manage the day-to-day relationship with the e-commerce vendor.
Partner with the e-commerce vendor on platform enhancements and client experience improvements.
Represent VCA Canada as the liaison between partners and the e-commerce team.
Review and approve partner promotions to ensure they meet client needs, align with the VCA Canada brand, and can be executed effectively.
Develop a monthly calendar of e-commerce initiatives.
Provide metrics and reporting to support budgeting and forecasting processes.
Serve as the primary point of contact for hospital and client issues related to e-commerce.
Coordinate communications related to partner programs and promotions for internal stakeholders.
Coordinate and execute operational requirements (both e-commerce and partner programs) in partnership with external stakeholders such as (but not limited to): Operations, Legal, Accounting, IT.
Serve as the primary liaison between Medical Operations and partners to coordinate partner participation in continuing education programs.
Coordinate and execute internal communications related to e-commerce initiatives.
Partner with Hospital Operations on partnership opportunities and requests.
Stay connected with VCA Animal Hospitals in the United States and Mars Veterinary Health (MVH) programming and initiatives for potential scalability and localization opportunities.
Foster a culture of innovation, accountability, and cross-functional collaboration.
Actively participate in cross-functional initiatives to strengthen ecosystem connectivity and share best practices.