Marketing Manager, Paid Search

HelloFresh • New York, NY

4d

About The Position

Join our team in a high-impact, execution-first position best suited for an individual contributor who operates at the top of the Paid Search field. As Manager, Paid Search, you will own the day-to-day performance, optimization, and scaling of Paid Search campaigns in the U.S. market across brands such as HelloFresh, EveryPlate, and Green Chef. You will operate within a global, matrixed organization, where strategy, tooling, and frameworks are centrally defined—but success is determined by the quality and rigor of local execution. Reporting to the Director, Paid Search, you will be responsible for translating global direction into flawless execution, uncovering performance opportunities through deep analysis, and continuously pushing efficiency and scale. This role is designed for operators who are obsessed with performance, comfortable in complexity, and capable of independently driving results at scale.

Requirements

• Proficient in hands-on paid search campaign management (Google ads and Bing ads in text search, PMAX, Shopping, and AI Max)
• Familiar with performance marketing metrics (CPC, CVR, CTR, CAC, LTV) and the ability to use data to drive daily performance optimizations.
• Strong quantitative and analytical skills, proficient in working with large data sets using Excel or Google Sheets.
• Highly analytical and capable of independently breaking down complex datasets into clear actions
• Detail-oriented, structured, and disciplined in campaign management able to find efficiencies and opportunities across multiple data sources
• Familiar with the fast-paced, demanding, and analytical environment
• A positive mindset towards challenges and new opportunities
• Able to navigate a global, matrixed organization without losing speed or ownership
• A bachelor’s degree with a strong academic record
• 4-6+ years of experience in Paid Search, either from an agency or client-side role
• Proven track record of managing and optimizing large-scale, performance-driven accounts
• Knowledge of Paid Search bidding, targeting, and optimization.
• Experience working with performance marketing metrics and platform reporting.
• Strong analytical ability and problem-solving skills. Able to use data to optimize day-to-day performance.
• Strong organizational skills and project management ability
• Google Ads and Microsoft Ads (Search, Shopping, Performance Max) certified
• Advanced Excel / Google Sheets skills (you can build your own analyses from scratch)
• Experience working with large datasets and conducting granular performance deep-dives
• Strong command of performance metrics (CPC, CVR, CTR, CAC, LTV) and how to influence them
• Experience leveraging automation (scripts, tools, or platform features) to scale operations

Responsibilities

• Own US Paid Search Execution: Take full ownership of daily campaign execution and optimization across Google Ads and Microsoft Ads (Search, Shopping, Performance Max, emerging AI formats)
• Operate at Granular Level: Go far beyond aggregate metrics—de-average performance to identify opportunities across keywords, queries, devices, audiences, geos, landing pages, offers, and ad copy
• Drive Daily Performance Impact: Make continuous, high-quality optimizations across bidding, budgets, structure, and creative to improve CAC, CVR, ROAS, and LTV
• Translate Strategy into Results: Execute against globally defined strategies and frameworks, ensuring best-in-class implementation in the U.S. market
• Deep Analytical Ownership: Independently build and manipulate datasets (Excel, Google Sheets, tableau, internal tools) to perform deep-dive analyses, cohort breakdowns, and scenario modeling
• Identify and Scale Opportunities: Proactively surface growth and efficiency levers, and rapidly translate them into actionable changes
• Testing & Experimentation: Run and analyze rigorous A/B tests (bidding, creatives, landing pages, offers), with a clear focus on scalable impact
• Leverage Automation: Use scripts, automation tools, and platform capabilities to increase efficiency, reduce manual work, and scale high-performing campaigns
• Performance Reporting: Own performance narratives for the U.S. market, delivering clear, data-backed insights in weekly and monthly reviews
• Collaborate in a Matrix: Work closely with global and cross-functional teams (BI, CRM, Creative, Product), while maintaining strong ownership of local execution

Benefits

• Competitive salary
• 401k with company match that vests immediately upon participation
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level