Marketing Manager, Organic Social

Kohler Co. • Kohler, WI

2d • Onsite

About The Position

The Marketing Manager, Organic Social is responsible for leading the organic social media strategy for priority platforms with a primary focus on TikTok and YouTube. This role develops platform strategies, defines content direction, and partners closely with internal creative teams to deliver engaging, high-performing social content that grows audience, drives engagement, and strengthens brand relevance.
This role serves as the strategic lead for organic social platforms—bringing deep expertise in social trends, algorithms, and audience behavior to inform content development and campaign integration. The position works cross-functionally with Creative, Paid Media, Campaign Marketing, and Influencer teams to ensure social content aligns with brand strategy, supports business goals, and maximizes performance across platforms.
The ideal candidate is a highly strategic and culturally aware social media expert who understands how to translate brand objectives into platform-native content strategies that drive measurable results including audience growth, engagement, brand equity, and business impact.

Requirements

• Bachelor’s degree in marketing, Communications, Media, or related field
• 3–5+ years of experience in social media strategy or social media management
• Demonstrated expertise with TikTok and YouTube platforms and best practices
• Experience working cross-functionally with creative and marketing teams to develop social media content strategies
• Experience with social media analytics platforms such as Sprinklr, TikTok Analytics, YouTube Analytics, Google Analytics, or similar tools
• Ability to analyze performance data and generate strategic insights
• Demonstrated experience developing and executing social media strategies with strong focus on TikTok and YouTube
• Deep understanding of social media platforms, algorithms, content formats, and best practices
• Strong ability to translate brand strategy into platform-native social media content strategies
• Excellent written and verbal communication skills
• Experience interpreting social media analytics and translating insights into actionable strategies
• Strong organizational and project management skills with ability to manage multiple initiatives simultaneously
• Collaborative mindset with ability to work effectively across creative, marketing, and media teams

Nice To Haves

• Experience working with consumer brands or lifestyle categories
• Passion for design, home, culture, and emerging lifestyle trends
• Familiarity with social media management platforms (Sprinklr, Sprout, Hootsuite, Later, etc.)
• Basic familiarity with video capture or editing tools (e.g., CapCut, Adobe Premiere Pro, Final Cut Pro)

Responsibilities

• Lead the development and execution of organic social media strategy across priority platforms, with a focus on TikTok and YouTube.
• Develop annual platform plans that align social media strategies with brand, campaign, and business priorities.
• Define and guide content direction by partnering with creative teams to deliver high-performing social-first content.
• Grow and engage online communities through relevant, culturally informed content strategies.
• Continuously analyze platform performance to optimize content strategy and improve results.
• Serve as the internal subject matter expert on social platform trends, algorithms, and best practices.

Benefits

• We believe in supporting you from the moment you join us, which is why Kohler offers day 1 benefits. This means you’ll have access to your applicable benefit programs from your first day on the job, with no waiting period.
• this position is eligible for a performance bonus/variable incentive compensation.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager