Senior Copywriter (Organic Social)

We Are Social • Los Angeles, CA

5d

About The Position

We Are Social is seeking a culture-hungry Senior Copywriter with organic social experience to join their team. The ideal candidate is a strategic creative who can transform cultural insights into engaging, social-first ideas. This role involves developing campaigns, crafting compelling copy, and ensuring creative excellence throughout the execution process. The Senior Copywriter will be responsible for presenting and defending their work, collaborating effectively in a team environment, and balancing large brand concepts with the demands of social media. A deep understanding of social platforms and audience engagement is crucial, as is the ability to create content that feels native to each channel while addressing business objectives. The agency is a creative powerhouse driven by social connections, known for creating culturally relevant campaigns for brands like McDonald’s, Adidas, Universal Studios, and YouTube.

Requirements

• 5+ years of agency experience.
• Portfolio showcasing multi-channel campaigns with a focus on strategic depth.
• Robust knowledge of advertising fundamentals, including brand development, strategy, storytelling, design, and new/emerging platforms and technologies.
• Full command of the creative process, from concept to campaign execution and client presentation.
• Strong verbal and written communication skills to defend and explain creative choices.

Responsibilities

• Concept, write, and create strong, compelling copy that resonates with target audiences, delivering sophisticated ideas with a high degree of creative complexity and strategic depth.
• Understand the structure of a brand’s identity and how visual and verbal executions create a holistic brand experience.
• Act as a creative spokesperson for projects, ensuring the creative integrity of the work remains intact.
• Support the team with new business by helping to outline and write pitch decks.
• Contribute high-level thinking to shape the direction of creative projects from inception to final delivery.
• Master brand voice by consistently producing top-tier copy that meets the agency’s highest standards, even under tight deadlines or budget constraints.
• Drive creative problem-solving by finding adaptable solutions that preserve the core idea while satisfying evolving client needs and technical requirements.
• Clearly articulate creative visions and translate client feedback into actionable tasks for the internal team.
• Identify emerging social trends and opportunities that align with brand objectives.
• Defend creative work confidently to internal and external stakeholders, providing clear rationale for copy and conceptual decisions.
• Translate complex briefs into clear, actionable creative tasks, ensuring team alignment with client objectives.
• Collaborate with internal team members by actively listening to and interpreting feedback to ensure a cohesive final product.
• Manage multiple complex projects simultaneously without compromising quality or focus.
• Utilize AI to generate robust campaign concepts and explore innovative linguistic patterns.
• Leverage AI for A/B testing variations and drafting long-form content.
• Utilize agency-wide project management and collaboration platforms for high-capacity workflows.
• Work collaboratively with a large team of creatives from ideation to execution.

Benefits

• Passport program allowing work from 16 other offices worldwide (e.g., Paris, Singapore, Madrid, Dubai, London).
• Celebration of wins and learning from losses.
• Commitment to making a difference through initiatives like carbon offsets and community kitchens.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed