Marketing Manager, Newcomer & Cultural Segments

RBC • Toronto, ON

12d • Onsite

About The Position

We are seeking a dynamic marketing professional passionate about creating meaningful connections with Canada's vibrant newcomer and cultural communities. The ideal candidate understands the unique needs of newcomers and international students and can blend cultural intelligence with marketing excellence to create campaigns that truly resonate. This role offers the opportunity to contribute to campaigns that make a real difference during one of life's biggest transitions, helping newcomers feel welcomed and empowered as they build their future in Canada. You will join a high-energy team that values innovation, cultural intelligence, and collaboration. This 6-month contract position provides a chance to grow skills, make meaningful contributions, and be part of marketing that truly matters.

Requirements

• 3-5 years of marketing experience in campaign management, brand marketing, or multicultural marketing.
• Understanding of newcomer and international student journeys, cultural nuances, and diverse community needs.
• Proven track record managing integrated marketing campaigns and supporting successful launches.
• Experience with partnership campaigns or working with external stakeholders on collaborative initiatives.
• Strong project management skills with ability to manage multiple priorities in a fast-paced environment.
• Outstanding communication skills – both written and verbal. Comfortable presenting to diverse audiences.
• Natural collaborator who thrives in team environments and builds positive relationships.
• Comfortable working with data and analytics to measure success and inform decisions.
• Genuine passion for supporting newcomers and diverse communities.
• University or college degree in Marketing, Communications, Business, or related field.

Responsibilities

• Contribute to Campaign Launches: Support the launch of our latest Newcomer campaign – collaborating with the team to execute strategies, coordinate deliverables, and help ensure this initiative reaches and resonates with newcomer audiences.
• Support Partnership Campaigns: Contribute to a key partnership campaign for Newcomer & International Student segments. Work alongside partners and internal teams to develop compelling activations and help drive engagement.
• Coordinate Campaign Execution: Support end-to-end campaign delivery – from creative development and media planning to activation. Collaborate with cross-functional teams, agencies, and community partners to bring campaigns to life.
• Build Stakeholder Relationships: Foster strong relationships across the organization and with external partners, keeping everyone aligned and informed through excellent communication and collaboration.
• Track and Report Performance: Monitor campaign metrics, analyze results, and contribute insights that demonstrate impact and inform future strategies.
• Champion Cultural Relevance: Help ensure marketing approaches are culturally relevant, inclusive, and authentic – contributing to genuine connections with diverse communities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level