Manager, Customer Segments (Youth & Students)

BMO•Toronto, ON

8d•Onsite

About The Position

This role is accountable for setting the strategy and owning end-to-end execution of priority segment (Youth and Students) to drive accelerated market-share growth and brand affinity. The successful candidate will drive differentiated value propositions, scalable partnerships, and an affiliate ecosystem to support sustained acquisition and engagement.

Requirements

5+ years relevant Strategy, Consulting and/or Product Management roles in banking or Customer focused industries
Experience in developing and executing customer focused strategies and value propositions, particularly those that require co-ordination and project management across the organization with multiple key stakeholders
Experience with customer segmentation, customer intelligence and market research
Strong quantitative skills with the ability to analyze issues, consolidate learning to develop strategies, and deploy tactics
Ability to impact, influence and lead diverse and cross functional groups; experienced change agent

Nice To Haves

Experience in banking industry is an asset

Responsibilities

Develop compelling value propositions for the segment, keeping customer needs, competitive landscape, and profitability in mind
Identify and develop compelling strategic partnerships to help grow the priority segment portfolio and support customers with relevant and impactful value additions
Develop comprehensive, sharp and impactful strategies/pitches to seamlessly impact and influence cross functional leaders to help achieve the vision
Lead key and complex initiatives to grow the segments including awareness, consideration and purchase
Lead cross-functional teams in the execution of Go-to-Market strategies and major initiatives and drive continued innovation in evolving our offerings and best position BMO to win vs. competitor segments.
Partner with Marketing and Customer analytics, to analyze business and marketing data to identify key drivers, mechanics, and associated dependencies for driving conversion, product adoption, retention, and cross-sell
Cultivate and build relationships with internal cross functional partners/leaders and external partners to successfully and sustainably grow the Youth and Student portfolio
Make BMO the bank of choice for youth and students and enhance the journey
Identify emerging issues and trends to inform decision-making