Marketing Manager, Meetings & Scientific Programs

American Society for Microbiology•Washington, DC

51d•Remote

About The Position

The Manager of Marketing, Meetings and Scientific Programs leads integrated marketing strategies to drive growth and engagement across ASM’s meetings, education, and industry initiatives, serving as lead marketer for ASM Microbe and other key programs while expanding audiences and delivering measurable results through cross-functional collaboration.

Requirements

Organizational Knowledge – People who are organizationally “savvy”, like to dive into the deep dive with regard to internal and external developments, excel in dynamic environments with many stakeholders, projects, and processes.
Domain Knowledge – Demonstrates professional/technical knowledge, skills, and expertise within functional areas. Stays current on best practices and the ability to apply that knowledge and/or skill in a variety of work situations.
Enterprise Processes and Technologies – Understands and effectively uses standard office equipment such as personal computers/laptops, and office automation software. Uses new, specialized or organization-specific equipment, technologies, software, databases, and systems, as required, in accordance with the organization's policies. Up to date on social media and use it appropriately on behalf of ASM.
Project Management Skills – Plans, initiates, executes, controls, and closes projects. Tracks and manages resources, timeliness, costs, deliverables, and performance, and implements contingency plans, if necessary, to ensure projects are successfully completed.
Presentation & Written Communication Skills – either “one-on-one" or within a group setting, employing the use of various media to share ideas, convey information, and obtain necessary inputs in a clear and concise manner.
Drives Results – Consistently achieving results, even under tough circumstances.
Collaborates – Building partnerships and working collaboratively with others to meet shared objectives.
Values Differences – Recognizing the value that different perspectives and cultures bring to an organization.
Decision Quality - Making good and timely decisions that keep the organization moving forward.
Build Effective Teams - Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.

Responsibilities

Develop, recommend and execute integrated marketing strategies for ASM meetings, scientific programs, education offerings, industry partnerships, and other assigned program portfolios, exercising independent judgement to align marketing priorities with organizational objectives, revenue goals, audience growth, and engagement outcomes.
Serve at the lead marketing partner for assigned internal business units, evaluating program goals and business needs to develop marketing plans, campaign timelines, audience strategies, channel recommendations, and measurable performance targets.
Plan, manage, and optimize multi-channel marketing campaigns across email, web, paid media, social media, digital advertising, content marketing, and other relevant channels to support audience acquisition, registration, engagement, retention, and conversion.
Oversee email marketing strategy and execution, including campaign calendars, list segmentation, automation, nurture journeys, testing, personalization, performance tracking, and recommendations for campaign optimization.
Manage marketing-related website and digital content updates for assigned programs, ensuring content is current, accurate, optimized for user experience and conversion, and aligned with ASM brand and messaging standards.
Develop audience segmentation and targeting strategies for key stakeholder groups, including scientists, meeting attendees, learners, members, industry partners, early-career professionals, international audiences, and other emerging or priority segments.
Support growth of ASM’s industry partner programs through targeted marketing campaigns, audience development strategies, audience development strategies, lead generation support, and market intelligence.
Evaluate audience data, market trends, campaign performance, and stakeholder feedback to identify opportunities for growth, retention, engagement, and revenue generation.
Partner with internal stakeholders, creative resources, external agencies, consultants, and vendors to develop campaign assets, messaging, digital content, advertising plans, and promotional materials that are accurate, audience-focused, brand-aligned, and delivered on schedule.
Collaborate cross-functionally with meetings, education, scientific programs, membership, publishing, business development, communications and other teams to ensure coordinated planning, consistent messaging, and successful execution of marketing initiatives.
Support budget planning, expenditure tracking, vendor coordination and resource allocation for assigned marketing campaigns and programs, including monitoring expenditures, reviewing invoices or estimates as appropriate, and ensuring resources are used effectively.
Establish, monitor, and report on campaign performance measures, using data to evaluate effectiveness, identify trends, and guide future marketing strategy.
Analyze campaign performance, audience behavior, market trends, and engagement data; prepare reports insights, and recommendations for leadership and stakeholders to improve marketing effectiveness and business outcomes.
Maintain knowledge of marketing best practices, digital engagement trends, association/nonprofit marketing, scientific audience behavior, and relevant tools or technologies; apply that knowledge to improve campaign strategy and execution.
Ensure marketing work is completed in accordance with ASM policies, brand standards, accessibility expectations, data/privacy requirements, and applicable legal or regulatory requirements.
Perform other related duties as assigned.
For employees reporting directly to this position, the Marketing Manager, Meetings & Scientific Programs is responsible for making hiring decisions, managing the annual performance appraisal process, coaching, mentoring, and providing approval for vacation & time-off requests.
All facets of this position are self-directed within the policies and procedures approved by the Board of Directors, and guidelines established by the department’s Director in partnership with the organization’s Senior Leadership team.
In partnership with the department’s Director, this position is responsible for departmental decision-making regarding personnel actions, the acquisition and utilization of resources, procedures, and control systems.
This position supports the department’s Director in overseeing the development of budgets for all existing programs and new proposals, providing signatory approval for expenditures, contracts, subcontracts, and personal service agreements.