Marketing Manager, Lab Systems & Workflow

Thermo Fisher Scientific • Portage, MI

1d • $103,100 - $150,000 • Remote

About The Position

As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer. The Immunodiagnostics Division (IDD) of Thermo Fisher Scientific aims to improve the management of allergy, asthma, and autoimmune diseases by providing healthcare professionals with sophisticated diagnostics technologies and clinical expertise—our key businesses: allergy, autoimmunity, and systems. We are looking for a marketing manager with experience in marketing or product management who can help support our US product marketing team. You will primarily support our laboratory systems product portfolio, with secondary support for autoimmunity and allergy product lines, to grow widespread adoption and utilization of our products through consumers, health care providers, and laboratorians. Our business is evolving rapidly to meet a dynamic healthcare market, so we need an agile marketer who can adapt and help us re-think our strategy and deployment of our products. Our company is an exciting place to work right now. We are making big investments in our ability to be agile within the healthcare space and need dedicated people to help grow our business.

Requirements

• Bachelor's Degree required—preferred education in an area such as business, marketing, or science.
• Minimum 5+ years of marketing, business development, or similar roles.
• Experience with multi-channel market-based campaigns including messaging, programs, and tactics to drive awareness and adoption.
• Experience in the healthcare industry, diagnostics, biotechnology, medical device, sales, pharmaceutical industry, or similar environments.
• Ability to facilitate market research and conduct analysis on market segments, market trends, growth rates, business trends, and expansion opportunities to identify optimal areas of strategic focus.
• Strong project and task management skills.
• High-energy self-starter with a high level of initiative and a hardworking mentality.
• Excellent verbal and written communication skills.
• Aptitude for making complex things simple and extracting key messages.
• Experience working well with cross-functional teams.
• Outstanding relationship-building skills and internal networking.
• Capability to effectively understand, influence, and communicate with internal stakeholders (senior leadership, sales, scientific and medical affairs), and external parties (customers, prospects, key opinion leaders, industry experts).
• Demonstrated ability to deliver effective presentations.
• Excellent at storytelling and crafting value propositions.
• Ability to understand customers and organizational needs and translate them into effective marketing materials and strategies.
• Ability to supervise, analyze, and report on the effectiveness of strategies, tactics, programs & materials via metrics dashboard to adjust tactical plans to increase success.
• Ability to grasp new concepts quickly and retain information.
• Competent in business acumen.
• Great focus and attention to detail.
• Effective problem-solving skills and analytic ability.
• Can make decisions in a fast-paced environment without all the information needed.
• Can model and support the development of effective internal and external tools.
• Has a tendency to seek out process improvement opportunities.
• Thrives in an agile, multifaceted work environment and can change directions quickly when needed.
• Proficient in Word, Excel, and PowerPoint.

Responsibilities

• Lead marketing support for the U.S. go-to-market strategy of our laboratory systems product portfolio and workflow analysis program, driving their expansion and ensuring successful execution across the organization.
• Contribute to strategic initiatives and marketing activities that support autoimmunity and allergy portfolios as business needs require, ensuring an integrated customer experience across our diagnostics offerings.
• Lead the launch and development of new systems products coming to market, including pre-registration activities, internalization of FDA-cleared products, operations support, go-to-market approach, sales team deployment, and marketing activities to support new product growth and deployment.
• Leverage workflow analysis and competitive intelligence to inform product positioning and ensure our laboratory systems remain competitive in the marketplace.
• Use market insights to shape strategic recommendations and differentiation strategies.
• Serve as the product expert and point person for assigned systems products to support sales, sales training, leadership, clinical and scientific affairs, operations, and national accounts.
• Evaluate market success by tracking critical metrics and data to evolve our approach.
• Continuously communicate with leadership on strategic decisions and initiatives to support yearly target metrics.
• Support all sales enablement activities, routinely interacting with the sales team to gain customer perspective and insights.
• Use market data and voice of customer intel to work with learning and development and sales leadership to shape direction and future resource development.
• Develop and implement high-value sales initiatives to grow systems product lines, including target analysis, segmentation, workflow analysis, competitive positioning, and distribution through sales platforms to achieve established goals.
• Conceptualize, gain internal support, and implement digital initiatives and campaigns in support of laboratory systems products, influencing without authority and leading cross-functional teams to effectively project manage initiatives.
• Collaborate with agencies, content creators, marketing technology, digital teams, and global product teams.
• Manage tradeshow presence and strategy for the systems portfolio, including booth planning, product demonstrations, educational content, and lead generation activities at key industry conferences and events.
• Build cohesive product marketing strategies including digital marketing, campaigns, conferences, email marketing, webinars, live events, & non-traditional channels.
• Think creatively about new and innovative ways to amplify systems product message to educate consumers, healthcare providers, and laboratorians about products.

Benefits

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs
• Employee assistance and family support programs, including commuter benefits and tuition reimbursement
• At least 120 hours paid time off (PTO), 10 paid holidays annually
• Paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave)
• Accident and life insurance
• Short- and long-term disability in accordance with company policy
• Competitive 401(k) U.S. retirement savings plan
• Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level