Marketing Manager, Interiors Group

Standard Textile•Cincinnati, OH

2d•Hybrid

About The Position

At Standard Textile, we’re dedicated to providing comfort and care across generations. Guided by our values, we focus on solutions that serve our customers, support our associates, and strengthen our communities. Since 1940, we’ve remained committed to creating better textiles—delivered seamlessly by experts who care. The Interiors Group Marketing Manager is the dedicated marketing lead for the Interiors Group. This person translates business unit priorities into clear messaging, customer-ready content, and sales tools that help customers understand IG, build confidence in what will be delivered, and take the next step. This role owns IG’s presence across key touchpoints and combines strategic marketing thinking with hands-on content development and light creative production using accessible design tools, while partnering with the corporate marketing team for larger design and digital initiatives.

Requirements

5+ years of experience in B2B marketing with a focus on content development, brand marketing, or sales enablement – ideally in industries where buying decisions involve multiple stakeholders and long evaluation cycles.
Ability to develop clear, visually effective marketing assets using accessible design tools (e.g., Canva, Adobe or similar platforms) to support day-to-day content needs such as presentations, one-pagers, and digital communications.
Proven track record managing marketing programs, including managing campaigns from concept to execution
Demonstrated ability to write clearly and produce customer-ready sales tools – concise, benefit-led, and free of jargon.
Experience translating complex or technical information into clear, practical content for non-technical buyers.
Strong prioritization and project management skills; able to manage multiple workstreams and short timelines while maintaining quality.
Comfort working cross-functionally with Sales, Product, and Operations teams and incorporating their input without losing marketing clarity.

Nice To Haves

Familiarity with basic image editing and preparing product visuals for marketing materials and digital channels.
Experience marketing to institutional buyers (healthcare, higher education, hospitality, or similar environments).
Familiarity with Salesforce Account Engagement/Pardot or other marketing automation platforms.
Experience working with centralized or shared-services marketing teams in a multi-BU organization.

Responsibilities

Define and maintain IG’s core messaging and value propositions by audience segment: operations/facilities leaders, procurement teams, specifiers (architects/designers), and channel partners.
Develop and execute a quarterly content plan that identifies the stories, proof points, and tools most likely to move priority segments forward.
Create concise, benefit-led customer materials that explain what IG offers, why it matters, and how customers can engage. Formats include one-pagers, customer-ready presentation decks, case studies, project highlights, and practical specification or installation guides.
Build and maintain market-specific sales playbooks that address common objections, competitive positioning, and buying triggers by segment.
Develop and execute multi-channel campaigns (email, social, print, and digital) that bring IG’s messaging to life, drive engagement, and support sales enablement priorities.
Update, develop or create branded marketing assets using design platforms (e.g., Canva, Adobe or similar tools) to support day-to-day marketing needs such as one-pagers, presentations, email communications, and social media content.
Gather feedback from business leaders, sales teams and customers and use it to continuously improve content relevance and usability.
Own IG’s messaging across the places customers verify vendors: the IG website, third-party platforms, procurement cooperatives, and professional/social channels.
Work with the corporate digital marketing team to guide IG web content, page structure, and the customer experience on IG pages - ensuring calls-to-action make it easy for prospects to request a quote, sample, consultation, or specification package.
Partner with the corporate events team to plan and coordinate IG participation in tradeshows and industry events, ensuring a strong brand presence and effective sales enablement through clear messaging, customer-ready materials, and booth content.
Support thought leadership through practical, educational content tied to IG’s domain expertise (e.g., textile performance in institutional settings, specification best practices, total cost of ownership perspectives).
Ensure all IG content and visual presentation align with Standard Textile voice, tone, brand standards, and IG business strategy.
Work closely with IG Sales, Product, and Operations to ensure content is accurate, useful, and aligned to real customer needs and buying requirements.
Coordinate production support through corporate marketing teams and outside partners (photography/video, design overflow, web execution), including clear creative briefs and realistic timelines.
Coordinate with the corporate design team on major design projects to ensure alignment with Standard Textile brand standards.
Manage the organization and distribution of fabric imagery assets across all channels (website, sales materials, presentations, binder cards, and partner channels), ensuring internal teams and partners consistently access current, approved files.
Participate in regular feedback loops with Sales to capture objections, competitive intelligence, and segment-level opportunity signals that inform content priorities.