Marketing Manager, Innovation

Sunstar Americas, Inc. • Guelph, ON

1d • Hybrid

About The Position

Join Sunstar and help shape the future of oral care by leading innovation, portfolio growth, and new product commercialization across the Canadian market. In this highly collaborative role, you'll play a key part in identifying consumer opportunities, developing innovative product solutions, and bringing new products and category expansions to market across Retail and Professional channels. This is an exciting opportunity for a strategic marketer who thrives at the intersection of consumer insights, innovation, commercialization, and cross-functional leadership. Sunstar Canada, Inc., based in Guelph, Ontario, is part of the global Sunstar Group, a leader in oral care dedicated to improving overall health and well-being through innovative products and solutions. While connected to a broader global organization, our Canadian team operates with a strong local identity, working collaboratively to serve customers across the country. We are known for delivering high-quality oral care products and building strong relationships with both consumers and oral care professionals. At Sunstar Canada, we believe our people are the foundation of our success. We foster a collaborative, innovative, and agile culture that encourages teamwork, continuous improvement, and a strong sense of community within our Guelph office. Join us and become part of a team that combines global expertise with local impact. Reporting to the Senior Director, Marketing, the Marketing Manager will lead the development and execution of innovation and renovation initiatives that drive growth across Sunstar's Canadian business. You will be responsible for managing innovation projects from concept through commercialization, identifying opportunities for portfolio expansion, supporting new category entries, and leading strategic initiatives across key channels, including Retail, Professional, and Costco. Working closely with Global Innovation, R&D, Supply Chain, Project Management, Finance, Sales, and external partners, you'll help bring innovative products to market that strengthen Sunstar's category leadership and drive business performance.

Requirements

• University degree in Marketing, Business Administration, or a related field
• Minimum seven years of experience in product marketing, portfolio management, innovation, or commercialization within a Consumer Packaged Goods (CPG) environment
• Experience leading new product launches and innovation initiatives
• Strong analytical, financial, and business acumen
• Experience influencing and leading cross-functional teams
• Strong communication, presentation, and storytelling skills
• Experience using consumer, customer, and market insights to drive business decisions
• Experience with NielsenIQ and syndicated data analysis
• Experience with Stage-Gate processes and project management methodologies

Nice To Haves

• Oral Care, Personal Care, Beauty, Health & Wellness, or Pharmaceutical category experience is considered an asset
• Experience with Euromonitor, Numerator, or similar market intelligence tools is an asset

Responsibilities

• Lead innovation and renovation projects from concept through commercialization
• Support annual innovation planning and identify opportunities for portfolio growth
• Develop and execute new product launch plans, including pricing, promotional, and support strategies
• Manage innovation pipelines, including Costco and alternative channel opportunities
• Leverage consumer, customer, and market insights to identify opportunities and inform decision-making
• Monitor product performance, competitive activity, and emerging market trends
• Lead growth initiatives for the Kids portfolio, including licensed brands and partnerships
• Manage licensing relationships and support contract negotiations
• Collaborate with cross-functional teams to ensure successful project execution
• Identify opportunities to improve processes, drive efficiencies, and enhance speed to market

Benefits

• Competitive compensation, including bonus opportunities
• Comprehensive benefits coverage, including medical, dental, and vision plans
• Access to corporate perks and employee discount programs (including GUM products)
• Recognition programs, employee celebrations, and milestone acknowledgements

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level