Marketing Manager III

Ampcus Inc.•Seattle, WA

21h•Onsite

About The Position

Ampcus Inc. is seeking a highly motivated candidate for the role of Paid Media Manager. This position will lead cross-channel media planning, investment strategy, and end-to-end campaign execution for major brand marketing and event initiatives. The role involves developing and managing consumer-facing campaigns, optimizing media investments using data and performance insights, and collaborating with media agencies and internal teams to deliver effective, audience-focused marketing programs. The ideal candidate is analytical, strategic, resourceful, and comfortable managing multiple priorities in a fast-paced, highly matrixed environment. This individual will combine media strategy, project management, and analytical skills to drive campaign performance and support broader marketing objectives.

Requirements

6+ years of professional, non-internship marketing experience.
In-depth knowledge of cross-channel media strategy and experience leading complex business at an agency or in-house with a large advertiser.
Experience building and optimizing multiple simultaneous marketing campaigns.
Experience using data and metrics to drive marketing and campaign improvements.
Experience using industry media planning tools such as Nielsen, Kantar, Comscore, or similar platforms.
Experience managing or working within cross-functional marketing and creative teams.
Self-motivated and comfortable working independently with minimal supervision.
Ability to thrive in a fast-paced and deadline-driven environment.
Strong verbal and written communication skills.

Nice To Haves

Experience in audience segmentation and targeting.
Deep knowledge of auction-based media, including programmatic advertising and paid social.
Experience working with media agencies and internal activation teams.
Strong analytical, strategic planning, and campaign optimization skills.
Experience developing campaign performance reports and actionable insights.
Strong stakeholder management and relationship-building skills.

Responsibilities

Drive marketing programs to build brand awareness and adoption, including providing sales teams with collateral and tools.
Plan and deliver online campaigns, including email campaigns and placements across websites, seller sites, solution provider websites, and other digital channels.
Create collateral and sales tools for direct sales teams and events.
Create marketing content for personal and business website sections, collaborating with designers on layout and graphics.
Own end-to-end cross-channel media planning and execution for specific campaigns.
Manage external media agencies and internal activation teams to translate business objectives into media campaign strategies.
Partner closely with internal stakeholders on broader marketing campaign strategy as the paid media expert.
Drive real-time campaign optimization based on key performance indicators (KPIs).
Compile regular reporting from multiple data sources and identify opportunities to improve campaign performance.
Develop comprehensive campaign wrap reports with strategic and actionable insights.
Compile, analyze, and present performance metrics and make recommendations for campaign improvements.
Advise leadership and stakeholders on the rationale behind media decisions and recommendations.
Apply a data-driven approach to determine and optimize channel mix for priority audiences based on business objectives and performance data.
Maintain high standards across media planning and implementation.
Leverage media expertise to own projects that impact the media team and broader marketing organization.
Navigate a highly matrixed organization while representing the team with integrity and self-sufficiency.
Partner with other media managers to leverage investment decisions, audience insights, and learnings across campaigns.
Contribute insights to advertising portfolio strategy and investment models.
Work effectively across organizational boundaries to define, manage, and prioritize work.