Marketing Manager II, Media Excellence

Instacart

5d•CA$121,000 - CA$127,500•Remote

About The Position

Instacart is transforming the grocery industry and is looking for a Marketing Manager II, Media Excellence to join their team. This role is crucial for evolving the media team's operating model to serve multiple lines of business through a mix of in-house and agency-managed media. The goal is to establish a clear, scalable, and trusted operating system for the media team, allowing them to focus on strategy, innovation, and campaign performance rather than coordination and manual workarounds. Instacart operates on a Flex First model, offering employees flexibility in their work location while fostering connection through in-person events.

Requirements

7 to 10 or more years of experience in Marketing or Media Operations, Program Management, Business Operations, or a closely related field within complex, cross-functional organizations.
Demonstrated experience as a senior individual contributor with real decision authority and ownership over cross-functional operating systems.
Fluency in program management: workback schedules, risk management, project velocity, and hands-on ownership of project management tooling for non-technical teams.
Systems mindset: proven ability to take fragmented or inconsistent processes and make them clearer, simpler, and more reliable, with a track record of building standardized templates and driving adoption across multiple teams.
Strong understanding of how media teams plan, intake, prioritize, and execute work at scale, including familiarity with media tech stacks.
Excellent written communication and structured thinking, with the ability to turn complex inputs into crisp narratives and leadership-ready materials.
Analytical fluency: comfortable working with performance metrics and basic financial concepts, and able to pressure-test assumptions and identify gaps.

Nice To Haves

Practical experience using automation and AI tools to streamline workflows, such as meeting prep, intake triage, and template population.
Experience in retail, consumer tech, or marketplace businesses.

Responsibilities

Design, own, and continuously improve the core mechanics of how the media team plans, executes, and optimizes work.
Redesign and adopt media planning frameworks, templates, and cadences across the team to drive clarity and accountability in annual and quarterly planning cycles.
Implement a scalable media operating system covering budget pacing, performance reporting, campaign enablement, and process automation with clear standards and a maintained roadmap.
Simplify and ensure reliability of intake, automation, and workflow tooling, eliminating manual double-entry through AI and automation solutions.
Establish and manage cross-functional operating rhythms, including business reviews and integrated campaign program management, with transparent workback schedules, strong stakeholder communication, and consistent follow-through.
Execute effective change management for new systems and processes, including documentation, training, and communication plans to drive adoption across media and partner teams.