Media Marketing Manager

Centene Corporation•Remote-MO, MO

3d•$87,700 - $157,800•Remote

About The Position

Lead & steward the paid media strategy for assigned product and line of business activities. Drives a cohesive media strategy to support the marketing team's needs at the local, state, and/or national level, builds capabilities to ensure best-in-class media planning and buying practices, manages and optimizes test and learn initiatives and drives innovation across the media ecosystem. Lead all aspects of a paid media for assigned product and line of business activities. Develop and manage annual paid digital marketing budget across multiple paid channels to ensure optimal performance and positive ROI. Liaise with agency partners and publisher partners for all things paid media. Collaborate with cross-functionally with brand teams, research, analytics, consumer insights, finance, product to understand objectives, provide strategy, and implement paid media plans to ensure media campaigns achieve KPI goals. Build annual and quarterly marketing plans that accelerate business goals (awareness, retention and member growth). Find opportunities to improve marketing efficiency through better audience segmentation, lifecycle nurture programs, marketing techniques, and processes. Provide consistent and actionable performance analysis, reporting, and insights that feed back into future strategies and share with key leaders throughout the organization. Identify roles/responsibilities and key stakeholders and develop of ways of working within a matrix organization. Performs other duties as assigned. Complies with all policies and standards.

Requirements

Bachelor's Degree in Marketing, related discipline, or equivalent experience required
5+ years cross-channel media experience, including experience with strategic partnerships, structuring and negotiating business deals in digital marketing/advertising industry required

Responsibilities

Lead all aspects of a paid media for assigned product and line of business activities.
Develop and manage annual paid digital marketing budget across multiple paid channels to ensure optimal performance and positive ROI.
Liaise with agency partners and publisher partners for all things paid media.
Collaborate with cross-functionally with brand teams, research, analytics, consumer insights, finance, product to understand objectives, provide strategy, and implement paid media plans to ensure media campaigns achieve KPI goals.
Build annual and quarterly marketing plans that accelerate business goals (awareness, retention and member growth).
Find opportunities to improve marketing efficiency through better audience segmentation, lifecycle nurture programs, marketing techniques, and processes.
Provide consistent and actionable performance analysis, reporting, and insights that feed back into future strategies and share with key leaders throughout the organization.
Identify roles/responsibilities and key stakeholders and develop of ways of working within a matrix organization.
Performs other duties as assigned.
Complies with all policies and standards.