Marketing Manager II, Luxury Experience

Lyft•Toronto, ON

1d•CA$108,000 - CA$135,000•Hybrid

About The Position

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Since 2012, we’ve transformed how people get around. Now, Lyft’s Global Growth team is redefining the premium ride experience. To advance these goals, we are looking for an experienced Marketing Manager to join our Global Growth team and help grow our luxury transportation portfolio. It’s an exciting time to be part of the team. We’re combining world-class service with purpose-built technology to push the industry forward. As the Marketing Manager, Luxury Experience you’ll embed deeply with our product, design, engineering, and operations teams to shape our product roadmap and coordinate cross-functionally to drive cohesive launches that win business. The ideal candidate will have strong business acumen and a background in marketing, including a track record of developing impactful marketing strategies and a proven ability to build key cross-functional relationships. Experience working on luxury brands or partnerships, in the travel and hospitality space, or with a marketplace business is a plus.

Requirements

5+ years of experience in product marketing, or similar area
Experience in bringing to market product experiences that delight customers
Track record of applying consumer insights to inform and optimize product roadmaps and marketing efforts
Proven ability to develop strategies to solve ambiguous and complex problems
Strong project management skills with experience coordinating complex, multi-stakeholder launches
Very strong written communication skills; ability to effectively tailor communication to a variety of audiences
Thrives in fast-paced environments and can adapt quickly to shifting priorities. Must have bias toward action and ability to identify and simplify problems
Ability to wear multiple “hats” when developing marketing strategies and partner effectively with SMEs across Brand, Growth Marketing, B2B Marketing, etc.
Strong interpersonal skills with the ability to collaborate, manage expectations, and work cross-functionally with both technical and creative teams
Analytical thinker with experience in data-driven marketing; ability to independently drive experimentation focused on conversion and engagement

Nice To Haves

Experience working on luxury brands or partnerships
Experience in the travel and hospitality space
Experience with a marketplace business

Responsibilities

Shape marketing strategy and lead high-impact go-to-market launches for new product experiences in our luxury portfolio
Be the voice of the customer to influence cross-functional thinking; continually inform the product roadmap & marketing plans to meet customer needs
Own outbound marketing campaign strategies that consider the full funnel to drive engagement and growth
Build a broad understanding of existing research and competitive landscape, scope new research to address gaps, and surface actionable insights to inform product and marketing strategy
Partner with cross-functional teams such as Product, User Research, Operations, Partnerships, to ensure our marketing approach delivers against business objectives
Write inspiring creative briefs and shepherd the creative development process for end-to-end marketing touchpoints

Benefits

Extended health and dental coverage options
Life insurance
Disability benefits
Mental health benefits
Family building benefits
Child care benefits
Pet benefits
Access to a Lyft funded Health Care Savings Account
RRSP plan with company match
Flexible paid time off policy for salaried team members
15 days paid time off for hourly team members, with an additional day for each year of service
18 weeks of paid time off for new parents (biological, adoptive, and foster)
Subsidized commuter benefits
Lyft ride credits