Marketing Manager HA

Bioventus•Durham, NC

17d•Onsite

About The Position

The Marketing Manager is responsible for driving the execution of short- and mid term marketing strategies for the U.S. Knee Osteoarthritis portfolio, with primary ownership of the HA brand’s promotional initiatives. Bioventus is a global leader of innovations for active healing. Through a combination of internal product development, product/business acquisition, and distribution agreements, we will bring to market products which address a growing need for clinically effective, cost efficient, minimally invasive medical treatments, that engage and enhance the body’s natural healing processes. At Bioventus, our business depends on developing our people. We invest in you and challenge you to be the best. We value our colleagues for their different perspectives and individual contributions, and our leaders listen. Our success rests on working together to achieve shared goals and rewards. Join a diverse team of global colleagues driven to help patients resume and enjoy active lives. We are the market leader in developing clinically proven and cost-effective solutions for pain treatment & joint preservation, restorative therapies and bone graft substitutes with products recognized for their safety, innovation and effectiveness.

Requirements

Bachelor’s degree in Marketing, Business, or Finance preferred.
Minimum 3 years’ Medical Device Marketing and Sales Leadership or equivalent- Orthopedics or Sports Medicine is preferred
Ability to travel domestically at minimum 25% of the time
Strong interpersonal skills and ability to collaborate
Strong focus on driving results and problem-solving
Strong oral and written communication skills
Competent use of MS Office and other applications as required

Responsibilities

Lead the execution of the annual strategic marketing plan for the HA portfolio in partnership with the Sr Director.
Develop all promotional content and marketing collateral, ensuring alignment with brand strategy and market needs.
Maintain an updated value proposition and customer journey for HA.
Own the Medical, Legal, and Regulatory (MLR) review process, including submission, routing, and approval of promotional materials.
Create and deliver product education content for New Hire Training, national sales meetings, and sales team calls.
Partner with Medical Education to develop relevant content that supports peer‑to‑peer learning and clinician engagement.
Manage relationships and collaboration with marketing partners and external vendors to ensure successful program execution.
Serve as the primary contact for field sales and cross‑functional teams, providing brand guidance and support for the HA business.
Develop expertise in the HA market (customers, patients and competition).
Regularly report out findings to the Sr Director and propose solutions.
Develop and track performance metrics and report on trends and insights with solutions.
Holds oneself and others accountable to conduct business in a manner compliant with Bioventus’ Code of Compliance and Ethics, policies and procedures and internal controls applicable to their role.
Other duties as assigned.