Marketing Manager – Events & Programming

Shopping Center Management d b a Turnberry Associates•Aventura, FL

2d•Onsite

About The Position

The Marketing Manager – Events & Programming is responsible for leading the planning, coordination, and execution of a comprehensive events strategy designed to drive traffic, elevate the guest experience, strengthen community engagement, and support the overall brand presence of the property. This role is highly hands-on and execution-focused, with ownership of the full event lifecycle from concept development and planning through on-site management, post-event reporting, and continuous improvement. This position oversees a robust calendar of events, including signature property events, seasonal programming, retailer and brand activations, pop-ups, sponsorship-driven experiences, community events, charitable initiatives, VIP moments, entertainment, and family-friendly programming. They partner closely with internal teams, tenants, vendors, sponsors, community organizations, security, operations, and external production partners to ensure every event is thoughtfully planned, brand-right, operationally sound, and flawlessly executed. The ideal candidate is an experienced event professional who is highly organized, solutions-oriented, creative, and calm under pressure. This individual should be comfortable managing multiple events at once, leading cross-functional coordination, working evenings and weekends as needed, and creating memorable experiences that reflect the brand, engage guests, and deliver measurable results.

Requirements

Bachelor’s degree in Event Management, Hospitality, Marketing, Communications, Business, or related field preferred
3+ years of experience planning and executing events, experiential programming, activations, retail events, or large-scale guest-facing experiences
Proven ability to manage the full event lifecycle, including concept development, budgeting, production, vendor management, on-site execution, and post-event reporting
Strong project management skills with the ability to manage multiple events, timelines, vendors, budgets, and stakeholders simultaneously
Exceptional attention to detail and ability to translate event concepts into clear execution plans
Strong interpersonal, communication, and relationship-building skills, with the ability to collaborate with internal teams, tenants, vendors, sponsors, community partners, and senior leaders
Experience managing event budgets, vendor agreements, invoices, certificates of insurance, permits, and operational requirements
Ability to work flexible hours, including evenings, weekends, holidays, and extended event days based on the event calendar
Comfortable working in a fast-paced, guest-facing environment and making sound decisions in real time
Proficiency in Microsoft Office, including Excel, Word, PowerPoint, and Outlook; experience with event management, RSVP, project management, or production tools is a plus

Responsibilities

Develop and manage a comprehensive annual events calendar that supports traffic-driving initiatives, brand visibility, guest engagement, tenant participation, and seasonal priorities
Lead the planning and execution of signature events, recurring programming, holiday and seasonal activations, family programming, entertainment, community events, retailer-focused events, and experiential brand moments
Identify opportunities to enhance the event calendar with new concepts, partnerships, sponsorships, and programming that align with the property’s brand and audience
Build event plans that clearly define objectives, target audience, guest experience, budget, staffing, timelines, production needs, marketing support, and success metrics
Partner with leadership to prioritize event concepts based on business goals, guest impact, budget, operational feasibility, and expected return
Maintain a forward-looking planning process to ensure events are developed with adequate lead time, strong internal alignment, and clear execution plans
Research local market trends, competitive events, community opportunities, and guest preferences to keep programming fresh, relevant, and differentiated
Own the full event production process, including timelines, production schedules, run-of-show documents, vendor load-in/load-out plans, floor plans, staffing plans, signage needs, entertainment, décor, permitting, supplies, and contingency plans
Serve as the primary on-site lead during events, ensuring all event elements are executed smoothly, safely, and in alignment with brand standards
Coordinate event setup, vendor arrivals, guest flow, crowd management, security needs, operational support, weather plans, break-down, and post-event follow-up
Anticipate and resolve issues in real time while maintaining a polished and professional guest-facing presence
Ensure all event spaces are properly prepared, branded, clean, operationally ready, and restored following each activation
Manage event-day communication with vendors, internal teams, tenants, sponsors, performers, ambassadors, and support staff
Create and maintain event checklists, production templates, vendor briefs, internal communication plans, and post-event documentation to ensure consistency and repeatable execution
Source, evaluate, onboard, and manage event vendors, including production companies, rental companies, florists, décor partners, entertainment, photographers, videographers, staffing agencies, fabricators, food and beverage partners, and specialty providers
Request proposals, compare pricing, negotiate services, manage vendor deliverables, and ensure all partners meet quality, safety, insurance, and brand expectations
Build and maintain strong relationships with community partners, sponsors, nonprofit organizations, cultural institutions, local businesses, and brand partners to enhance event programming
Identify sponsorship and partnership opportunities that add value to events while supporting brand positioning and guest experience
Coordinate sponsor fulfillment, partner participation, branded moments, event deliverables, approvals, recaps, and relationship follow-up
Maintain organized vendor records, partner contact lists, agreements, invoices, insurance documentation, and event-related files
Partner with tenants and retailers to encourage event participation, promotional tie-ins, product features, sampling opportunities, offers, activations, and collaborative programming
Coordinate tenant involvement in grand openings, anniversary events, product launches, seasonal moments, VIP experiences, and property-wide programming
Work cross-functionally with Marketing, Operations, Security, Guest Services, Leasing, Sponsorship, Food and Beverage, and Property Management to ensure all event details are aligned and clearly communicated
Lead internal event planning meetings, distribute event briefs, confirm responsibilities, track action items, and ensure all stakeholders understand timelines and expectations
Serve as the central point of coordination for event-related questions, updates, approvals, and day-of communication
Ensure events are planned with guest safety, operational requirements, tenant needs, traffic flow, and property standards in mind
Partner with the marketing and creative teams to ensure every event is supported with clear messaging, promotional timelines, event listings, signage, collateral, digital assets, social media support, photography, video, and on-site branding
Provide event details, copy points, timelines, creative direction, and logistical information needed to promote events accurately across relevant channels
Coordinate pre-event, live-event, and post-event content opportunities, ensuring key moments are captured and shared in a timely manner
Review event-facing materials for accuracy, including event descriptions, schedules, signage, maps, registration details, guest communications, and partner acknowledgments
Ensure the guest experience is cohesive from initial promotion through arrival, participation, and post-event follow-up
Support RSVP, registration, check-in, guest list management, VIP coordination, and attendee communications when applicable
Develop, track, and manage event budgets, ensuring events are executed within approved financial parameters
Prepare budget estimates, reconcile actuals, track invoices, process vendor payments, and monitor expenses against forecast
Coordinate contracts, proposals, purchase orders, certificates of insurance, permits, approvals, and required documentation for all event-related vendors and partners
Maintain organized event folders, planning documents, timelines, vendor agreements, invoices, recaps, photos, contact lists, and historical performance information
Identify cost-saving opportunities without compromising guest experience, safety, brand standards, or event quality
Support annual planning and forecasting by providing budget inputs, historical cost data, vendor recommendations, and event performance learnings
Track and report on event performance, including attendance, guest engagement, tenant participation, sponsor involvement, budget performance, operational learnings, content captured, and overall event impact
Prepare detailed post-event recaps that summarize objectives, execution, results, photos, key wins, challenges, recommendations, and opportunities for future improvement
Gather feedback from internal stakeholders, tenants, vendors, partners, and guests to identify ways to strengthen future events
Maintain a historical event performance library to support planning, budgeting, vendor selection, and programming decisions
Use event results and feedback to refine processes, improve guest experience, strengthen operational execution, and elevate the quality of future programming