Marketing Manager, Employer Marketing, Financial Help & Advice Solutions

Fidelity•Smithfield, RI

1d•Onsite

About The Position

Our Employer and Advisor Marketing team is looking for a Marketing Manager to join the Financial Help and Advice team to support driving awareness of our Workplace Investing financial help offerings. This role will include a focus on Lifetime Financial Help (LFH) portfolio (financial wellness, goal booster and retirement income services). This role is responsible for executing strategies that increase awareness, generate qualified leads, and support the sales pipeline across multiple channels, including digital, content, email and events.

Requirements

2-5 years of experience in B2B marketing, preferably in financial services
Bachelor’s degree
Experience marketing and content development
Strong project management skills and ability to work independently to advance projects across multiple platforms, channels, and partner organizations
Outstanding relationship-building skills
Excellent communication skills

Responsibilities

Collaborate with marketing, product, sales, investment strategists and relationship management teams to understand target audiences, and market opportunities related to LFH portfolio
Support the execution of multi-channel B2B marketing campaigns (including email, webinars, and events), ensuring consistent messaging across all channels
Optimize campaigns through set up of learning agendas and data analysis; quickly pivot based on results
Partner with our digital channel, performance marketing and web teams to design, test and evolve creative campaign tactics
Learn and apply legal/fiduciary standards and submit for review to support business objectives and accurately driving towards our campaign dates and goals
Craft product positioning and value prop creation for several products and experiences in the Lifetime Financial Help portfolio
Drive employer advocacy by connecting the work from the Lifetime Financial Help area to the overall Fidelity B2B value story
Partner with product, sales and relationship management teams to craft sales collateral that best position these offerings to clients and prospects
Maintain and manage marketing content inventory to ensure all collateral is current, accurate and compliant.
Ensure consistent messaging across all marketing materials and channels
Support the maintenance and ongoing updates of the LFH RFP database to ensure responses are current and aligned with product positioning