Marketing Manager, Display Advertising

Amazon • New York, NY

3d • Onsite

About The Position

The Amazon Digital Advertising (ADA) team leverages the Amazon Advertising DSP to support the digital marketing initiatives of Amazon's own strategic businesses. This role manages display and video ad programs for large internal Amazon advertisers, focusing on objectives ranging from brand perception to purchases. The ADA Agency Engagement program enables leading external agencies to execute programmatic advertising via the Amazon DSP on behalf of internal advertisers. The team manages the full agency lifecycle on ADSP, including onboarding, training, and campaign support. They also identify product and supply gaps, partner on migrating direct IO buys, and co-develop case studies. ADA Marketing Managers bring deep advertiser context and cross-functional knowledge to provide tailored support across account growth, planning, enablement, advocacy, and product gap escalation. The team is building experts passionate about Amazon Advertising who innovate on behalf of internal partners.

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels

Nice To Haves

• Experience in multi-territory campaign management

Responsibilities

• Design, manage, and scale high-impact display programs through the Amazon DSP, driving innovation at the intersection of performance marketing and ad technology.
• Collaborate with internal business partners and external agency teams to understand marketing objectives and translate insights into targeted ADSP solutions.
• Synthesize internal marketing demand and agency voice-of-customer (VOC) to inform and accelerate Amazon DSP platform innovation.
• Identify third-party supply and ADSP feature requirements to enable agency-of-record adoption of ADSP for internal marketing programs.
• Build and refine campaign delivery frameworks with agency teams, continuously gathering performance insights to maximize program value.
• Audit operational workflows to identify inefficiencies and drive down the cost-to-serve across programs.
• Champion the development of Amazon Advertising solutions by documenting feature gaps, authoring requirements, and building business cases for internal Ad Tech teams.
• Develop and evangelize new programmatic initiatives that leverage emerging ad tech capabilities and supply innovations.
• Partner with Ad Tech and product teams to co-create and execute against ambitious roadmaps with clear accountability.
• Define clear success metrics with internal marketers and agency partners, design structured experiments, and conduct deep data analysis to surface actionable opportunities.
• Oversee end-to-end campaign management consulting across diverse audience segments, inventory sources, and ad formats, ensuring delivery excellence and continuous optimization.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• sign-on payments
• restricted stock units (RSUs)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed