Marketing Manager – Customer Growth

First National Bank of Omaha•Omaha, NE

5d•$81,662 - $134,741•Hybrid

About The Position

Join FNBO's Individual Segment Marketing team as the driving force behind customer growth. In this high-impact role, you’ll drive customer acquisition and relationship deepening for FNBO’s consumer and small business segments – leading strategic marketing initiatives that attract new customers, grow deposits, and expand product adoption across the customer lifecycle. This is your chance to blend creativity with analytics, strategy with execution, and innovation with results. Be a strategic partner for the business lines to drive desired outcomes. Join a team committed to helping customers succeed on their financial journey. Bring your strategic thinking and execution excellence to a growing franchise that values innovation, collaboration, and is passionate about the communities and customers we serve. What You'll Do Customer Acquisition & Growth Leadership Develop and execute comprehensive strategies to acquire new consumer and small business customers Drive deposit growth across Checking, Savings, MMDA, and CD products Create targeted campaigns that deepen existing customer relationships through cross-sell and upsell Lifecycle Marketing & Cross-Sell Partner with marketing team to design and implement customer journey strategies focused on cross-sell opportunities Build nurture programs that guide customers toward relevant financial solutions based on needs and behaviors Optimize onboarding experiences to establish foundation for product expansion Campaign Management & Execution Lead marketing initiatives from strategy through performance analysis Collaborate with Creative, Media, Digital, Branch Network, Analytics, Legal, and Compliance teams Test and learn new approaches to customer acquisition and relationship expansion Market Intelligence & Segmentation Analyze market trends, competitive landscape, and customer behavior Develop targeted messaging and offers for distinct customer segments Identify growth opportunities in underserved markets and customer needs Performance Optimization Track and analyze key metrics: new customer acquisition, deposit growth, product penetration Optimize campaigns using data-driven insights and A/B testing Manage budgets efficiently to maximize acquisition efficiency and ROI Channel Integration Develop omnichannel strategies spanning digital, direct mail, branch, and partnerships Ensure consistent messaging and seamless customer experience across touchpoints Partner and leverage marketing automation team and tools to scale personalized cross-sell campaigns Stakeholder Collaboration Partner with Retail Banking, Small Business, Product, Compliance and Marketing teams Influence through insight, persuasion, and performance data Build cross-functional relationships that drive shared growth objectives What You Bring Essential Qualities Passion for understanding customer needs and financial behaviors Growth mindset focused on acquisition efficiency and customer value Data-driven decision maker who balances analytics with creativity Strong collaborator who builds effective partnerships across teams Strategic thinker who excels at translating insights into action Exceptional project management and prioritization skills

Requirements

BA/BS degree
5+ years in financial services marketing (customer acquisition, deposit growth, or relationship marketing)
Strong analytical capabilities with experience translating data into strategy
Proven experience driving measurable customer and deposit growth
Understanding of consumer and small business banking products
Demonstrated success managing multiple campaigns simultaneously
Excellent communication, presentation, and stakeholder management skills
Experience with enterprise marketing processes and budget management

Nice To Haves

MBA
Banking industry marketing experience
Lead generation and conversion optimization expertise
Marketing automation expertise (Salesforce Marketing Cloud, MX, etc.)
Digital marketing and performance marketing knowledge
Small business marketing experience

Responsibilities

Acquisition Strategy & Execution Build and execute multi-channel acquisition programs targeting high-value consumer and small business customers. Optimize cost per acquisition and conversion rates.
Deposit Growth Initiatives Develop campaigns to grow deposits across product portfolio. Create compelling offers and messaging that drive account openings and balance growth.
Relationship Deepening Programs Design cross-sell and upsell strategies that provide customer value. Build targeted campaigns based on customer behavior and life stage.
Customer Analytics & Segmentation Leverage data to identify high-potential segments and personalize marketing approaches. Monitor customer behavior to inform strategy and tactics.
Cross-Functional Collaboration Partner with Business Unit Leaders, Product, Sales Teams, Branch Network, and others to understand business needs and translate insights into effective marketing strategies.
Performance & Budget Management Track campaign performance, analyze results, and optimize for growth. Manage marketing budgets with fiscal discipline while maximizing impact.
Compliance & Professionalism Adhere to bank policies, BSA/AML requirements, and compliance training. Maintain professional conduct and regular attendance.