Marketing Manager, Channels
About The Position
As Marketing Manager, Channels you will lead the conversion strategy for prospects coming through our veterinary, breeder, and shelter distribution channels, growing enrollments across these key audiences. This is a multichannel role spanning traditional and digital touchpoints, and you will own the end-to-end conversion experience from first contact to policy enrollment. As an experienced marketer you will have proven experience leading successful multichannel programs across traditional and digital channels, creating end-to-end conversion experiences that meet both customer and company goals. You will be a dynamic, data-driven and meticulous marketer with a ‘can-do’ attitude who enjoys being proactive and wants to contribute to a high performing team of passionate marketers. This position is open to candidates in the Seattle area. You will have a hybrid remote/in-office schedule where you will work from our casual, pet-friendly office at least 3 days a week.
Requirements
- 5+ years of relevant consumer marketing experience
- Think creatively to create outstanding customer experiences
- See the whole funnel at once and know where to focus for the greatest lift
- Use data to make informed decisions and drive action
- Leverage experience and curiosity to drive innovation
- Thrive in a fast-paced environment and adapt quickly to change
- Collaborate effectively to achieve successful outcomes
- Working knowledge of analytics and insight platforms (Google Analytics, Contentsquare, Qualtrics, Tableau, Survey Monkey)
- Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.
Nice To Haves
- Knowledge of Adobe Marketo or other email platform is highly desired
Responsibilities
- Own and optimize the end-to-end conversion experience and performance for prospects from veterinary, breeder, and shelter channels.
- Define and test multichannel contact strategies across traditional and digital channels (email, SMS, handouts, phone) to grow response and enrollment rates from channel-sourced prospects.
- Create compelling conversion communications across traditional and digital touchpoints – informed by user insight and tested in partnership with the Digital Communications and field teams.
- Create campaigns targeting lead database segments to test messaging and promotional tactics that further lift response and enrollment rates.
- Partner with field and marketing teams to understand lead initiation and partner roadmaps, working collaboratively to build conversion success.
- Work closely with the UX and creative teams to optimize the on- and offline conversion experience for channel prospects.
- Understand the phone experience and leverage insights to influence conversion.
- Develop, manage, and communicate comprehensive communications testing plans and associated results.
- Build an insight framework to ensure continuous user insight lies at the heart of conversion strategy.
- Continued learning and evaluation of the customer experience and development of new and innovative messaging, working closely with our internal compliance team.
Benefits
- Full medical, dental, and vision benefits at no cost to the employee
- Four weeks of paid time off and 9 paid float holidays
- Five-week sabbatical after five years of employment
- Free medical health insurance for your pet (1 dog or cat)
- Paid time off to volunteer at nonprofit organizations
- Free on-site gym
- Free dog walking services for office pets during business hours
- Free parking
- Paid ORCA cards
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
