Associate Marketing Manager, Email and Digital Channels

Liberty Mutual Insurance•Boston, MA

7d•$97,000 - $138,000•Hybrid

About The Position

Do you want to be part of a dynamic, high-performing marketing team where strategy meets technical execution? Do you thrive at the intersection of digital channel ownership and data-driven insights? If so, we want to hear from you. As Associate Marketing Manager, Email & Digital Channels, you will serve as the primary owner of our email marketing channel for our Global Risk Solutions North America commercial insurance organization. You will play a key role in driving strategy, managing end-to-end execution, and optimizing performance across our email program. You will partner with marketing managers, creative services, enterprise platform partners, and cross-functional teams to develop and deploy email strategies, campaigns, and digital experiences that align to key business priorities. Beyond email, you will bring your digital fluency to bear across our broader channel mix, including social media, advertising, and web, serving as a knowledgeable resource and backup to ensure seamless execution and business continuity across the team. If you are a strategic thinker, technically skilled executor, and data-informed communicator who excels at moving between big-picture channel strategy and precise, detail-oriented delivery, and you have a genuine passion for email and digital channels and the craft of getting them right, this role is for you.

Requirements

Bachelor`s degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required
Minimum 5 years of relevant and progressively more responsible experience within a marketing driven organization
Requires advanced knowledge of marketing communications principles and practices
Experience working with and/or managing outside agencies
Strong oral and written communication skills required
Ability to work in a fast-paced environment and work on multiple priorities
Strong knowledge of relevant technologies
Strong organizational, coordination, project management, and analytical skills
Strong presentation skills required
Budget management and project management experience preferred
Ability to effectively interact with all levels of the organization
Proactively seeks to learn and apply new tactics and job skills to enhance current role and improve broader team`s performance
Demonstrates understanding of insurance industry, products, services, and trends
Actively seeks to expand and integrate marketing knowledge and skills into recommendations, as well as function responsibilities and the connection to the broader organization

Nice To Haves

Demonstrated experience as a channel owner or primary lead for email marketing or a comparable digital channel
Strong understanding of responsive email design and programming concepts
Working knowledge of HTML & CSS required for email coding and troubleshooting
Salesforce Marketing Cloud experience required, including demonstrated experience with journey building, A/B testing, and platform administration
Demonstrated ability to analyze channel performance data, draw insights, and translate findings into actionable recommendations
Identifies opportunities to participate in education, development, growth, and exposure to build general marketing knowledge and email / digital channel excellence
Enthusiastic and self-motivated with a desire to learn new tools and technologies

Responsibilities

Serve as the primary owner and subject matter expert for the email marketing channel, managing all aspects of strategy, execution, and optimization
Manage end-to-end email execution leveraging email best practices, from planning and coding to testing, deployment, and performance reporting
Oversee email calendar and distribution lists to strategically manage message frequency, audience saturation, and prioritization
Develop and drive the strategy for journey building within Salesforce Marketing Cloud, designing and optimizing journeys that support campaign goals and audience engagement
Lead the A/B testing strategy for email, including test design, analysis, and application of learnings to continuously improve performance across subject lines, content, design, and send parameters
Own the hygiene and governance of the SFMC environment, including Data Extension and list management, suppression lists, sender reputation monitoring, and overall platform health
Act as the internal point of contact for email platform administration: onboard and guide new users, engage with vendor support to troubleshoot issues, manage processes consistently, and monitor overall usage
Partner closely with creative services to develop and maintain email templates and emails within SFMC, ensuring branding consistency, and bring hands-on SFMC build capability to support efficient execution and team capacity
Proactively identify and implement improvements to email processes, workflows, and governance to drive efficiency and effectiveness
Leverage email performance data, industry benchmarks, and audience insights to proactively bring forward recommendations and anticipate stakeholder questions and concerns
Serve as the team's pulse on what's next in email and digital, proactively researching emerging trends, tools, and creative approaches and bringing forward bold, informed recommendations that push our program toward best-in-class
Collaborate closely with channel owners across advertising, social media, and MarTech to build a deep understanding of each channel's strategy, tools, and workflows, serving as a knowledgeable backup and business continuity resource across the broader digital channel mix
Support social media and advertising programs as needed, including requesting assets, managing calendars/production trackers, and scheduling, posting, and tagging content
Support day-to-day administration of the MarTech portfolio as needed, including web CMS, DAM, video/webinar platforms, and sales enablement tools
Serve as the email channel lead for the monthly operating report, compiling and analyzing channel performance data and translating insights into actionable recommendations for marketing partners
Collaborate with internal teams to regularly review metrics and insights across individual email sends and the overall email channel, translating findings into actionable optimization opportunities and performance recommendations
Ensure email channel strategy and execution is integrated with and ladders up to broader campaign and marketing objectives, partnering with marketing managers to align on priorities and messaging
Collaborate with enterprise partners to manage platform needs, escalate issues, advocate for enhancements, and ensure GRS North America Marketing's interests are represented within the broader SFMC ecosystem
Work collaboratively with Marketing Strategy managers and marketing channel colleagues to recommend and help develop integrated campaigns that support business priorities
Tailor communications and present recommendations to marketing and cross-functional partners with clarity and a point of view that showcases channel expertise and drives best practice and execution excellence
Contribute to the development and improvement of broader team processes and ways of working