Marketing Manager, CAD/CAM

Dentsply Sirona, Inc

4d•Onsite

About The Position

The Marketing Manager (Downstream) – CAD/CAM leads downstream marketing for the CAD/CAM family of products within the CTS portfolio across North America. This role translates strategy into high-quality execution across launches, campaigns, pricing, promotions, and field activation, driving demand, conversion, and adoption for CAD/CAM workflows. Reporting to the Senior Marketing Manager – CTS Portfolio, this role is the main execution partner to Sales, Commercial Operations, channel stakeholders, and cross-functional CTS teams—ensuring initiatives are prioritized, aligned, and delivered with excellence. This role requires you to live in Charlotte, NC or the surrounding area. If you are not currently located there, you must be willing to relocate.

Requirements

5–8 years in downstream/commercial marketing, field marketing, or product activation in B2B (healthcare/medical device preferred).
Proven ability to execute multi-channel programs and launches with operational rigor and cross-functional coordination.
Strong commercial acumen, translating strategy into programs that drive pipeline and conversion.
Bachelor's degree required

Responsibilities

Own downstream marketing execution for CAD/CAM products in North America.
Lead execution of commercial programs: campaigns, launches, pricing, promotions, and sales enablement.
Deliver assets and programs to support field execution across all routes to market.
Manage downstream operating rhythm: planning, launch readiness, promotion calendars, and field feedback.
Downstream Campaign & Demand Execution: Plan and execute integrated campaigns to drive pipeline, close rates, and workflow adoption. Localize enterprise initiatives into North America-ready programs. Coordinate execution across channels.
Launch & Lifecycle Activation: Execute go-to-market activation for launches and lifecycle initiatives (new products, upgrades, bundles, end-of-life). Own launch readiness and asset delivery. Maintain clear launch status for field teams.
Pricing, Promotions & Commercial Programs: Implement pricing/promo calendar in partnership with key stakeholders. Translate promo strategies into field-ready offers and track performance for optimization.
Sales Enablement & Field Activation: Develop field-ready enablement tools: sales plays, pitch decks, talk tracks, objection handling, and workflow messaging. Partner with Sales and training teams to ensure field readiness.
Voice of Customer & Field Feedback Loop: Establish structured feedback mechanisms and convert input into actionable program improvements. Share market needs and adoption barriers with upstream stakeholders.
Performance Tracking & Business Cadence: Monitor downstream initiatives using KPIs. Provide executive updates and use insights to refine priorities.