Marketing Manager, Business Development

Visa•Atlanta, GA

3d•$114,400 - $215,300•Hybrid

About The Position

This is an exciting time to join Visa's U.S. Regional Client Marketing team, as we focus on developing new relationships and deepening existing relationships with established bank and credit union clients. The Marketing Manager, Business Development, for U.S. Client Marketing Regional Clients role will support the development and sell-in of client marketing and experiential programs that optimize client portfolio performance, brand awareness, loyalty and retention through world class Visa payments marketing and sponsorship activation. The North America Marketing Services organization, is transforming how we partner with clients to drive engagement, through a proactive and results driven marketing approach. As part of the Marketing Services team, the Marketing Manager, Business Development, will be responsible for business development across a set of Regional clients that includes pitching appropriate marketing solutions based on the client’s business needs/objectives, then refining the engagement scope, developing pricing, and closing the marketing solution sell-in for your Visa clients. You’ll collaborate closely with the Regional Account Executives, other members of the U.S. Regional Client Marketing team to enable successful client conversations and an effective sales approach that expands our reach, strengthens client relationships and actively boosts revenue. The Marketing Manager, Business Development will engage with teams across Visa and its clients to deliver thought leadership marketing advisory services, oversee your clients’ engagement executions (top-level with the Marketing Delivery team owning execution), and work to help grow our clients’ payment card business. The ideal end-to-end engagement includes measurement and insights in order to best demonstrate Visa value-add to our clients and drive incremental portfolio revenue for Visa and our clients. You will be responsible for planning marketing strategies and partnership initiatives to grow the payments business for our clients through the activation of Visa sponsorships and strategic use of sponsorship assets, marketing programs and initiatives and marketing analyses. This Manager is responsible for building partnership relationships with the cross-functional team, including Sales/Account Executives, Product, Marketing, Visa Consulting & Analytics, and agencies to deliver best-in-class marketing plans that support business goals for both Visa and its clients. This Manager must be able to thrive in a fast-moving, highly matrixed environment – a results-oriented and adaptable individual with a “can do”, positive attitude is desired. Additionally, you should have a strong track record of working independently while collaborating with internal team members and external clients.

Requirements

5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD
Experience in business development and client relationship building
Experience in designing and executing multichannel marketing campaigns (i.e., paid social, programmatic, search engine marketing, email, direct mail, media, etc.), inclusive of measurement and insights, across the marketing lifecycle (acquisition, usage, retention, loyalty)
Strong executive presence and comfort leading discussions across all levels of client organizations and within the Visa organization
Strong analytical skills and comfortable translating data into marketing strategy
Team player with experience coordinating cross functional, end-to-end projects that included a high level of detail and ability to ensure project deadlines and budgets are met
Self-motivated and proactive in asking questions / proposing solutions
Strong process orientation; able to create processes from scratch and able to identify and drive continuous improvements
Highly proficient in Excel, Word, and PowerPoint; managing spreadsheets, devising formulas, creating pivot tables, and performing data analysis, while also building executive and client presentations
Strong written and verbal communication skills; ability to create visually clear, concise, and insightful work product and presentations for senior leaders
Experience in building relationships with the ability to earn trust and rapport of partners at all levels
Proven ability to thrive in high pressure situations and a fast-paced and matrixed environment
Comfortable with prioritization and ability to adapt to shifting priorities
Skilled in managing financials – revenue and expenses – related to your marketing programs, including timely invoicing and other administrative tasks
U.S. Applicants Only

Nice To Haves

6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD

Responsibilities

Help drive the strategy and oversight of execution of key marketing initiatives to help meet client objectives and drive portfolio and business growth, such as lifecycle marketing engagements, best practices, go-to-market recommendations, sponsorship marketing, advisory services, social/digital marketing, etc.
Lead marketing-related project scoping and requirements while aligning with sales and the client.
Apply a data-driven approach to marketing recommendations leveraging Visa data and industry research tools to capture/communicate marketing best practices and customer insights and present to clients.
Work cross-functionally to sell, develop (scope) and lead key products/marketing initiatives for Regional clients that leverage the best of Visa resources and expertise (e.g., with Sales, Visa Consulting & Analytics, Product, Marketing, Legal, etc.) to implement engagements across a variety of marketing opportunities (e.g., product launch, Olympics promotion, lifecycle marketing, conversion marketing, contactless marketing, retention marketing, acquisition marketing, etc.).
Liaison between the Marketing Delivery team and the client to ensure mutual satisfaction in engagement progression based on scope and objectives, working closely with the Marketing Delivery team to potentially update timelines and communicate changes to stakeholders with limited supervisory oversight.
Manage ad hoc requests from key stakeholders, e.g., clients, Visa senior leadership, etc.
Manage the budget/finance process and timelines as part of the program oversight and management.
Facilitate Regional marketing client surveys, working closely with Marketing Delivery, to capture feedback about the work that Visa provides.
Track and manage program results.