Marketing Manager, Branch Growth

BMO•Toronto, ON

11d•CA$56,000 - CA$103,500•Hybrid

About The Position

Reporting to the Senior Manager, Everyday Banking Marketing, the Marketing Manager, Branch Growth is accountable for championing Marketing of Chequing and Savings accounts throughout our national branch network to drive profitable customer growth. The successful candidate will monitor & develop branch channel performance analytics to recommend, develop, and execute Marketing strategies that profitably grow business, market share, other applicable metrics for the channel. This role will build and manage relationships with internal and external partners that are key to the sales and distribution of products within our branch network, including serving as the key Marketing contact for a team of 4 Regional Program Managers across Canada. This role additionally maintains an understanding of branch channel business objectives to develop strategic and tactical plans, integrate product channel plans across assigned portfolios, maximize opportunities, and minimize risks. They will work across BMO to develop solutions that optimize marketing channel performance and advance the customer experience. Supports the execution of strategic initiatives in collaboration with internal and external stakeholders. Leverages channel analytics to manage and optimize channel solutions. Works with stakeholders to ensure quality and timeliness of strategic implementations. Executes work within the channel in compliance with regulatory requirements. Focus is primarily on business/group within BMO; may have broader, enterprise-wide focus. Exercises judgment to identify, diagnose, and solve problems within given rules. Works independently on a range of complex tasks, which may include unique situations. Broader work or accountabilities may be assigned as needed. Take measured risks while protecting the bank by applying our Risk Management Framework in the execution of your role, in line with our Risk Culture and within our approved Risk Appetite, making sound and risk informed decisions that align to business strategy, protect assets, and adhere to applicable policy documents (Frameworks, Policies, Standards, Procedures and Supporting documents), laws and regulations.

Requirements

Typically between 4 - 6 years of relevant experience
Post-secondary degree in related field of study or an equivalent combination of education and experience
Bachelor's degree in Business, Marketing, or a related field
Technical proficiency gained through education and/or business experience
In-depth Verbal & written communication skills
In-depth Collaboration & team skills
In-depth Analytical and problem solving skills
In-depth Influence skills
In-depth Data driven decision making

Nice To Haves

Experience in Retail Marketing is an asset.

Responsibilities

Champion Marketing of Chequing and Savings accounts throughout our national branch network to drive profitable customer growth.
Monitor & develop branch channel performance analytics to recommend, develop, and execute Marketing strategies that profitably grow business, market share, other applicable metrics for the channel.
Build and manage relationships with internal and external partners that are key to the sales and distribution of products within our branch network.
Serve as the key Marketing contact for a team of 4 Regional Program Managers across Canada.
Maintain an understanding of branch channel business objectives to develop strategic and tactical plans, integrate product channel plans across assigned portfolios, maximize opportunities, and minimize risks.
Work across BMO to develop solutions that optimize marketing channel performance and advance the customer experience.
Support the execution of strategic initiatives in collaboration with internal and external stakeholders.
Leverage channel analytics to manage and optimize channel solutions.
Work with stakeholders to ensure quality and timeliness of strategic implementations.
Execute work within the channel in compliance with regulatory requirements.
Exercise judgment to identify, diagnose, and solve problems within given rules.
Take measured risks while protecting the bank by applying our Risk Management Framework in the execution of your role, in line with our Risk Culture and within our approved Risk Appetite, making sound and risk informed decisions that align to business strategy, protect assets, and adhere to applicable policy documents (Frameworks, Policies, Standards, Procedures and Supporting documents), laws and regulations.