Marketing Manager - Base Management Home, Entertainment

TELUS • Vancouver, BC

1d

About The Position

This role is pivotal within the Wireline consumer business, focusing on customer retention and value growth within the Entertainment portfolio. The Marketing Manager will design and lead marketing programs to identify high-risk customer segments and drive retention strategies. A key initiative will be upgrading customers to next-generation TV experiences. The role involves leveraging customer data to segment the base, identify churn risks, and deploy multi-channel marketing programs to enhance customer value and retention.

Requirements

• Talent for aligning cross-functional teams, collaborative problem-solving, and motivating action.
• Highly analytical with the ability to translate complex data insights into clear summaries for stakeholders.
• Strategic critical thinking, challenging the status quo, and identifying opportunities to optimize program performance.
• Exceptional communication skills, able to distill complex ideas into practical strategies.
• Excellent verbal and written English.

Nice To Haves

• 5+ years of progressive experience in marketing or business management roles.
• An undergraduate degree in Marketing or Communications.
• Industry experience in telecommunications (specifically mobility or home services).
• Proficiency with Google Suite (Slides and Sheets).
• Familiarity with data and insight tools like Tableau and Domo.

Responsibilities

• Drive Strategic Retention: Analyze Wireline churn data to identify key trends and high-risk segments, developing proactive retention strategies.
• Enhance the Customer Experience: Ensure customers have customized TV solutions, proactively retaining them and optimizing their Optik TV experience.
• Lead Cross-Functional Excellence: Collaborate with product, base management, go-to-market (GTM), digital, and retention teams.
• Own the Roadmap: Build and execute detailed project management plans, managing milestones, deliverables, and KPIs.
• Advise Leadership: Provide actionable recommendations, progress updates, and overviews to senior leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree