Marketing Manager, B2B Demand Gen

Premier NX•Toronto, ON

2d•$75,000 - $90,000•Remote

About The Position

Premier NX is seeking a Marketing Manager to lead its B2B marketing efforts. This role involves developing and executing a go-to-market strategy focused on demand generation, with the ultimate goal of driving leads that convert into closed deals. The ideal candidate will have experience in industry and solution marketing, be hands-on with marketing tools, and lead a small team. This position requires close collaboration with business development and sales to effectively communicate Premier NX's value proposition to mid-market buyers and first-time outsourcers. This is a remote, full-time role reporting to the Head of Marketing.

Requirements

5+ years of B2B marketing experience, including at least 2-3 years in a people management or team leadership role.
At least 3 years of experience marketing specifically to the U.S. market, or 5 years of experience within the broader North American market.
Proven track record in B2B services marketing; experience in BPO, IT services, or professional/managed services (on-going, recurring revenue, annual contract experience) is strongly preferred.
Marketing complex services with long sales cycles over 6 months
Demonstrated success building, re-building, and scaling demand generation programs that deliver pipeline results.
Hands-on experience with marketing automation and CRM platforms such as HubSpot, Zoho CRM, or Salesforce that require integrations.
Data-driven approach to marketing, comfortable owning KPIs and reporting results to senior leadership.
Must be based in U.S.A. or Canada and able to work effectively across North American time zones with distributed teams, primarily on East Coast hours.
Bachelor's degree in or equivalent practical experience.
Excellent written and verbal persuasive skills.
Proven ability to speak the language of specific BPO industry verticals and translate complex service offerings into sector-specific value propositions.

Nice To Haves

Experience marketing outsourcing services to mid-market decision-makers.
Experience running long sales cycle demand gen across multiple industry verticals.
Experience marketing solutions and portfolios especially in customer experience (CX), finance and accounting (F&A), or IT outsourcing (ITO) services.

Responsibilities

Hands-on execution for B2B demand generation, lead nurture, and conversion, aligned to company growth goals.
Report regularly on progress and metrics.
Lead, coach, and develop a small team of marketing specialists and coordinators.
Partner with sales to align on pipeline targets, lead scoring, and marketing-to-sales handoff processes.
Plan and manage multi-channel demand generation campaigns, including SEO, SEM, paid social, email nurture, account-based marketing (ABM), and webinars.
Own content activation, including case studies, whitepapers, blog content, social proof assets, and thought leadership that positions Premier NX across its core service pillars.
Guide and oversee the team managing marketing automation and CRM tools (e.g., HubSpot, Marketo, Salesforce, or similar) to track funnel performance and campaign metrics.
Evaluate and evolve the website and online properties and oversee conversion rate optimization.
Manage Premier NX's social media and brand presence.
Manage relationships with external agencies and vendors for design, PR, and events as needed.
Own marketing KPI reporting, including MQLs, SQLs, pipeline contribution, customer acquisition cost, and campaign ROI, and present results to leadership.
Represent marketing in cross-functional planning with sales, operations, and company leadership.