Marketing Manager, AI Product Marketing Operations, AWS Marketing

Amazon • Boston, MA

1d • $80,600 - $155,200 • Remote

About The Position

At AWS, we are seeking a Marketing Manager to operationalize world-class product marketing across our AI app and agent building products, including Amazon Bedrock, AgentCore, and Strands. This role requires a systems-thinker who can ensure complex marketing organizations run at peak velocity. The ideal candidate will connect the dots across launches, campaigns, events, and measurement, ensuring product marketing teams can focus on their core functions while the underlying operational engine runs flawlessly. You will serve as the operational connective tissue between product marketing and key partner marketing teams, including demand generation, account-based marketing, content studio, events, and launch operations. We are looking for a blend of program management and marketing operations expertise to orchestrate launches, coordinate field enablement, manage analyst engagement, and build measurement mechanisms to demonstrate marketing impact. You will partner with Product Marketing Managers, Campaign Managers, and cross-functional stakeholders to ensure timely launches, adequate campaign resourcing, and accurate measurement of results. This role is for individuals who thrive at the intersection of marketing strategy and operational excellence and want to be a force multiplier in bringing AWS AI products to market.

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience conveying complex technical concepts to both technical and business audiences
• 3+ years of hands-on experience with cloud architectures in technical domains (e.g., Generative and Agentic AI, Developer Tools)

Nice To Haves

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
• MBA
• Experience working with engineering and product teams to define a product and bring it to market
• Track record of creating compelling technical demonstrations and reference architectures
• Experience presenting to executive-level audiences and industry analysts.

Responsibilities

• Partner with demand generation, account-based marketing, content studio, events, and launch operations teams on campaign and program activation, ensuring seamless handoffs between product marketing strategy and execution.
• Coordinate launch execution logistics across all products, including timelines, stakeholder alignment, and cross-functional coordination.
• Own customer advocacy program operations across segments, including reference pipeline management, and case study production.
• Execute field enablement operations for launches, including training coordination, materials distribution, and adoption tracking.
• Own marketing measurement, reporting, and mechanisms including Weekly Business Reviews (WBR), Monthly Business Reviews (MBR), and launch scorecards.
• Manage cross-team first- and third-party event responsibilities including session management, keynote coordination, and logistics across industry events.
• Coordinate the team's engagement with the Analyst Relations team, including briefing logistics, research intake, and ensuring PMM alignment on analyst-facing narratives.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• sign-on payments
• restricted stock units (RSUs)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level