[Mid Level] Marketing Manager 1 - AI Consumer Insights & Market Research (17615-1)

JND•Plano, TX

7d•$51 - $55•Onsite

About The Position

Drive consumer insights and market research for Samsung's Mobile Division. Lead quantitative and qualitative research including brand tracking, segmentation, and concept testing. Apply AI and automation to transform how the organization generates insights. Partner with Marketing, Product, and Strategy stakeholders to deliver actionable recommendations. Bridge traditional consumer insights expertise with modern AI capabilities.

Requirements

5+ years of experience in Market Research, Consumer Insights, or Customer Analytics (Required)
Bachelor's degree in Market Research, Marketing, Business, Psychology, Statistics, or Economics (Required)
Experience with survey methodology, customer segmentation, and conjoint analysis (Required)
Verbal and written communication skills, negotiation skills, and interpersonal skills (Required)
Strong ability to work independently and manage one's time (Required)
Strong mentoring skills and knowledge of marketing principles and pricing strategy (Required)
5-7 years related experience required

Nice To Haves

Knowledge of AI copilots, agent orchestration, and automated insight generation (Preferred)

Responsibilities

Design and execute quantitative and qualitative research studies including brand tracking, customer segmentation, concept and positioning testing, customer experience research, and market landscape assessments
Evaluate and implement AI-enabled tools that improve research efficiency and insight generation
Partner with analytics and technology teams to explore agentic AI applications within insights functions
Aid in designing and testing AI agent implementations that support market research activities
Develop frameworks and governance guidelines for responsible use of AI in research
Partner with stakeholders across Marketing, Product, Customer Experience, Innovation, and Strategy teams
Deliver actionable recommendations that influence Go-To-Market strategies, portfolio optimization, customer engagement, and pricing strategies