Marketing Leader
About The Position
The Marketing Leader for Duro Dyne serves as the senior-most marketing leader for the business, responsible for setting and executing the overall marketing vision and strategy. This role drives business growth through modern marketing and digital capabilities while building on a legacy of 75 years of strong branding. The position leads marketing and digital transformation with accountability for demand generation, digital experience, and brand portfolio management. As the highest-level marketing leader on the team, this individual directly oversees the Marketing function and is accountable (alongside the CSX Leader) for delivering measurable improvements in Marketing Activity and Customer Charter execution.
Requirements
- 8+ years in marketing, preferably in B2B or industrial environments with distributor channels.
- Proven experience in brand development, digital marketing, and lead generation.
- Experience leading a diverse marketing team.
- Strong understanding of NPS, Voice of Customer, and customer insight programs.
- Demonstrated ability to lead cross-functional transformation initiatives.
- Analytical mindset with ability to translate data into action.
- Analytical and structured problem-solving
- Creative mind and a passion for marketing
- Stakeholder management and influencing skills
- Attention to detail with a big-picture mindset
- Ability to work independently in a fast-paced environment
- Strong organizational and prioritization skills
Responsibilities
- Lead development and execution of integrated marketing strategies across digital, web, CRM, and demand generation channels.
- Own digital experience strategy, including website optimization, self-service enablement, and marketing automation.
- Drive customer journey mapping and optimization, ensuring a seamless experience from awareness through post-sale.
- Leverage data, analytics, and CRM insights to inform campaigns, segmentation, and personalized engagement strategies.
- Partner with Sales to align marketing programs to pipeline growth, conversion, and customer retention goals.
- Lead adoption of AI-driven analytics and insight activation to improve marketing performance and customer engagement.
- Develop and execute “we heard you” marketing initiatives that strengthen customer trust and engagement based on NPS and other feedback insights.
Benefits
- tuition reimbursement
- medical, dental, and vision insurance
- prescription drug coverage
- 401(k) retirement plan
- short-term disability insurance
- 8 weeks paid birthing leave
- 2 weeks paid bonding leave
- life and long-term disability insurance
- 12 days paid time off
- 2 paid well-being days
- 1 paid volunteer day
- 12 paid holidays
- 3 floating holidays
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
