Marketing Leader (Onsite)

Frontsteps•Denver, CO

3d•Onsite

About The Position

FRONTSTEPS is hiring a Marketing Leader to convert market position into qualified pipeline for business growth. The focus is on smart growth that creates authentic, durable enterprise value, with accountability for marketing's contribution to revenue. This is a demand generation role, not a brand role, and will leverage an AI-powered marketing system. The ideal candidate is relentless, process-driven, and skilled in generating leads through a disciplined, repeatable, multi-channel, AI-driven system. The role involves operating and optimizing a demand system that includes a segmented ICP, a working funnel, unit economics guardrails, experimentation cadence, AI integration, and a full measurement stack.

Requirements

Proven ownership of a pipeline target and delivery, or demonstrable readiness to do so.
Experience as an AI-first operator, having built and run AI-assisted marketing workflows with rigorous quality control.
Ability to develop a team to work effectively alongside AI.
Proficiency with AI tools is a baseline expectation.
Quantitative, process-driven, and experiment-led approach to building repeatable and scalable marketing motions.
Fluency in unit economics (CAC, LTV, CPL, and payback) to inform channel decisions.
Experience in team leadership, setting clear expectations, managing performance, and developing talent.
Prior people management experience is preferred.
Bachelor's degree or equivalent work experience.

Nice To Haves

SaaS or vertical SaaS industry background.
High-potential, AI-forward marketers earlier in their careers are encouraged to apply.

Responsibilities

Achieve clear pipeline contribution targets tied directly to revenue growth goals.
Operate and optimize the demand generation engine to increase qualified pipeline per dollar, quarter over quarter, and enhance AI leverage.
Implement and manage an always-on test-and-learn program by channel and segment, promoting successful strategies and demoting unsuccessful ones.
Manage all channels including events, conferences, marketing support for the partner channel, customer advocacy, the digital stack, and emerging channels like AI/LLM search visibility, influencers, product placement, and endorsements.
Leverage the install base to turn happy customers into references, referrals, and reviews, measuring advocacy as a pipeline channel.
Execute product marketing at speed, ensuring positioning, AI-produced launch materials, customer promotion, and demand generation motions for new releases.
Build and run an Account-Based Marketing (ABM) motion, including tiering and prioritizing target accounts, orchestrating plays with Sales, and measuring penetration and progression.
Ensure data-substantiated attribution for pipeline contribution through the AI system.
Prepare and present board-ready reporting, including monthly operating reviews and weekly rhythms with the CEO, with clear priorities and quantified goals.
Steward the Management Incentive Plan by understanding and reinforcing enterprise value creation across the team.