Marketing Leader

DLR Group•Houston, TX

3d•Hybrid

About The Position

DLR Group, an integrated design firm committed to elevating the human experience through design, is seeking a Marketing Leader to support its growing K-12 education marketing team. This role operates within a hybrid work model, allowing for flexibility between office and remote work, and can be based in any DLR Group office location. DLR Group is recognized as the world's leading K-12 education design firm, with a team dedicated to evidence-based design that enhances school operations and learning outcomes. The K-12 Education Studio collaborates with schools nationwide to adapt to rapid changes in technology, society, and culture, ultimately improving student experiences and results. The Marketing Leader will be responsible for guiding strategic marketing initiatives for the K-12 education sector, focusing on promoting the sector's expertise and value proposition to build brand awareness and attract prospective clients. This includes developing and executing external marketing communications, content strategy across all channels, and leading other communications professionals.

Requirements

Degree in Marketing Communications, English, or similar
10+ years of experience with progressive responsibilities in a Marketing Brand or Communications department, preferably in the AEC or design industry
Experience in effectively communicating with audiences, including public and independent K-12 districts and institutions.
Track record of tying marketing activity and measurable outcomes to established business objectives.
Deep understanding of content marketing strategy and best practices for effective execution.
Action-oriented with a knack for managing multiple tasks for multiple interests; strong project and people management skills.
Master of prioritization and executive stakeholder management to maintain focus on established strategic direction.
Growth mindset: the desire to continually improve processes and outcomes.
Experience and passion for hiring, managing, and mentoring a high-performing team.

Nice To Haves

Proficiency in Microsoft Suite, including PowerPoint and Teams; familiarity with information gathering from a database, Deltek VantagePoint preferred.
Strategic thinking ability to break down complex issues into sizeable, actionable pieces.
Proficiency in Adobe Creative Suite, especially InDesign.

Responsibilities

Monitor trends and understand a sector(s) 12-24-36-month performance and growth outlook to identify and validate new breakthrough positioning and differentiation strategies with sector leadership.
Manage and mentor a cross-functional marketing, media, and creative team to achieve brand awareness and maximize market impact, driving growth in alignment with sector business plan initiatives.
Develop annual sector(s) marketing communications plan content strategy and calendar including multi-channel integrated marketing campaigns, client-facing award programs, project storytelling, and marketing asset management.
Master a creative vision for sector-based content marketing across the firm’s digital and print channels, elevating storytelling through compelling forms of media.
Lead development of storytelling and manage sector pages and content at dlrgroup.com.
Establish and measure KPIs to track the impact of sector-based marketing campaigns and components therein.
Analyze reviews and report on the effectiveness of these efforts to maximize results.
Identify systemic red flags and/or improvements to overall marketing metrics and deliverables in designated sectors.