Marketing Lead

Anyware Robotics•Fremont, CA

10d

About The Position

We are seeking a Marketing Lead to own and grow our marketing efforts. This role involves hands-on creation of photography and video content, managing our social media presence, optimizing our website for lead generation, executing email marketing campaigns, and running our trade show presence from end to end. You will be instrumental in building our marketing machine from the ground up, with significant ownership and the opportunity to shape our strategy over time. This is a unique opportunity to make a real impact in a fast-growing company with a groundbreaking product.

Requirements

3 to 4 years of marketing experience with real work shipped.
Demonstrated ability to create photography and video content, or to storyboard effectively for a videographer.
Strong writing skills, adaptable to different audiences (industrial operations buyers, sharp and clean messaging).
Experience with account-based marketing (ABM) in a B2B sales environment.
Proven ability to drive multiple conversations to a finished result and measure success by shipped work.
Ability to get oriented quickly in ambiguity and take ownership without being told.
Clearly smart and driven individual.

Nice To Haves

Exposure to warehouse, logistics, supply chain, manufacturing, or other industrial environments.
Experience marketing a physical product or hardware.
Experience at an early-stage startup as a first or second marketing hire.

Responsibilities

Shoot photography and video of robots in action, or storyboard and art-direct a videographer.
Own and grow our social media presence across platforms, creating consistent content in our brand voice.
Own and iterate on our website to drive qualified sales leads, improving pages, calls to action, and content.
Write and send recurring update and nurture emails, including quarterly updates to keep target accounts warm.
Run our trade show presence end to end, from booth and messaging to lead follow-up.
Contribute to investor narrative, PR, and larger strategy discussions.