Marketing Lead – IT Solutions (Remote)

GigaKOM•San Diego, CA

29d•Remote

About The Position

GigaKOM is seeking a Marketing Lead to drive brand growth, demand generation, and partner engagement. This role is ideal for a strategic and hands-on marketing professional who thrives in a fast-paced, growth-oriented environment and is passionate about building impactful marketing programs within the technology sector. The Marketing Lead is responsible for developing and executing GigaKOM’s overall marketing strategy, driving brand awareness, lead generation, partner marketing, and digital engagement. This is a high-impact, cross-functional leadership role that works closely with Sales, Leadership, and Technology Partners to position GigaKOM in the market, generate pipeline, and support revenue growth. The ideal candidate combines strategic marketing vision with hands-on execution, with experience in B2B technology marketing, campaign management, and partner collaboration.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)
5+ years of experience in B2B marketing, preferably in technology or IT services
Strong experience with digital marketing, campaign management, and lead generation
Proficiency with marketing tools (e.g., Mailchimp, CRM systems, marketing automation platforms)
Experience managing social media and digital content strategies
Strong written and verbal communication skills
Ability to work independently in a remote environment

Nice To Haves

Experience working with technology vendors and partner marketing programs
Familiarity with SLED (K–12, higher education, government) markets
Experience with Adobe Creative Suite (Photoshop, Illustrator, etc.) and content creation tools
Knowledge of SEO, HTML, and website management
Experience supporting sales teams in a B2B environment

Responsibilities

Develop and execute a comprehensive marketing strategy aligned with company growth goals
Define brand positioning, messaging, and go-to-market initiatives
Identify new marketing channels, campaigns, and growth opportunities
Establish KPIs and measure marketing performance and ROI
Design and execute multi-channel campaigns to generate qualified leads
Manage email marketing, digital campaigns, and content distribution
Build and optimize marketing funnels aligned with sales objectives
Track, analyze, and report on campaign performance and conversion metrics
Collaborate with technology partners (Cisco, HPE Aruba, cybersecurity vendors, etc.) on joint campaigns
Develop and manage co-marketing initiatives and MDF-driven programs
Build long-term partner marketing relationships and campaigns
Align messaging and campaigns with vendor programs and incentives
Manage and grow social media presence across platforms
Oversee website updates, SEO optimization, and content strategy
Create and manage content including blogs, newsletters, case studies, and campaigns
Develop marketing assets such as presentations, graphics, and videos
Plan and execute webinars, virtual events, and in-person engagements
Coordinate participation in trade shows, conferences, and partner events
Develop promotional event strategies and manage execution
Support sales-driven events and on-demand campaigns
Work closely with the sales team to align marketing efforts with revenue goals
Support lead qualification, nurturing, and follow-up processes
Track and report on lead generation and pipeline contribution
Enable sales with marketing materials and campaign insights
Lead cross-functional collaboration with internal teams and external partners
Manage multiple campaigns and priorities in a fast-paced environment
Drive execution while maintaining strategic oversight
Facilitate meetings with stakeholders, vendors, and partners