Marketing Solutions Specialist

LifeWise Academy • Hilliard, OH

3d • Hybrid

About The Position

This role is for an individual who is passionate about Jesus, people, and building effective systems. The ideal candidate is both technical and operational, with a strong ability to connect business needs to system execution. They enjoy working behind the scenes to ensure strategic designs function effectively in real life, are naturally curious about system interactions and data flow, and are energized by solving problems, simplifying complexity, and creating scalable processes. A strong communicator is needed to work across teams, translating strategy into clear system requirements and ensuring alignment between technical execution and organizational goals. The candidate should be detail-oriented, proactive, collaborative, and mission-driven, seeking to make a meaningful impact.

Key Responsibilities include Marketing Journey Implementation, Salesforce & CRM Optimization, Cross-System Integration, and Documentation & Governance. This involves building and maintaining marketing journeys, optimizing Salesforce components, managing integrations between systems, and documenting system architecture and processes.

Requirements

• A mature personal Christian faith consistent with the LifeWise Academy Statement of Faith
• Experience working with CRM systems, preferably Salesforce
• Strong understanding of system integrations, data flow and automation
• Experience supporting or working within marketing, growth or campaign execution environments
• Working knowledge of marketing funnels, customer journeys and lifecycle marketing concepts
• Experience building or managing marketing automations such as email, SMS or multi-step campaigns
• Ability to translate business and marketing requirements into technical solutions
• Excellent problem-solving and troubleshooting skills
• Ability to work with and effectively communicate with both technical and non-technical stakeholders
• Strong organizational skills with attention to detail, follow-through and execution

Nice To Haves

• Experience building automations such as Salesforce Flows or similar tools
• Familiarity with segmentation strategies, audience targeting and campaign logic
• Understanding of marketing performance concepts such as conversion rates, attribution and A/B testing
• Basic understanding of APIs, SQL or web technologies
• Bachelor’s degree in information technology, computer science, business, marketing or related field

Responsibilities

• Build and maintain marketing journeys within CRM and marketing automation platforms
• Translate journey maps and lifecycle strategies into workflows, automations and triggers
• Ensure segmentation, timing and communication logic are implemented correctly
• Partner closely with Marketing team to bring customer journeys to life through systems
• Build and maintain dashboards and reports related to journey analytics and metrics
• Ensure systems remain aligned with evolving initiatives and strategies
• Own and improve the structure, usability and scalability of marketing-related Salesforce components
• Build and maintain flows, automations, campaigns and supporting data models
• Continuously enhance system usability for Growth, Marketing and Development teams
• Ensure Salesforce supports segmentation, tracking and campaign execution effectively
• Monitor system performance and identify opportunities for optimization
• Refine automations and workflows based on performance insights and organizational needs
• Support implementation of A/B testing and campaign iteration within systems
• Manage integrations between Salesforce and external marketing tools (email, SMS, web platforms, etc.)
• Collaborate with IT team members to maintain a stable and scalable system ecosystem
• Design, build and maintain how data flows between Salesforce and integrated marketing platforms
• Ensure data is accurate, consistent and reliably synchronized across systems
• Translate business and marketing requirements into scalable system architecture
• Identify and resolve breakdowns in data flow, automation logic, integrations, data inconsistencies or system performance
• Develop a strong understanding of Growth, Health, Development, Marketing and web workflows
• Document system architecture, automations and data flows
• Maintain clear standards and best practices for CRM usage and automation development
• Support IT governance policies related to system changes and process management
• Ensure sustainability and clarity for ongoing system maintenance

Benefits

• Medical, dental, and vision coverage for qualified employees
• Retirement plan, including employer match
• Unlimited PTO for qualified employees

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level