Marketing Lead

BIG TEX TRAILER MANUFACTURING LLC•Addison, TX

1d•Onsite

About The Position

This role is responsible for the planning and execution of marketing programs aimed at driving traffic and sales across retail channels, with a primary focus on the Big Tex Trailer World channel. The Marketing Lead is accountable for translating marketing strategy into actionable plans and driving their execution across various teams. This position is expected to take ownership of the plan and deliver results. Additionally, the role supports broader marketing initiatives throughout the business, including contributing to product launches and cross-brand programs as needed.

Requirements

High School diploma or GED equivalent required
Three to six years marketing experience, preferably in retail, dealer, or multi-location environments
Strong understanding of marketing fundamentals, including segmentation, positioning, and go-to-market planning
Ability to translate strategy into execution that drives traffic and sales
Proven ability to manage multiple projects and deadlines
Strong organizational and follow-through skills
Clear and professional communication
Ability to work independently and take ownership of outcomes

Nice To Haves

Bachelors Degree in Marketing preferred

Responsibilities

Own the development and execution of Trailer World marketing plans, working in partnership with leadership to define priorities and approach
Translate strategy into clear, actionable plans that drive traffic and sales at the store level
Own performance of retail marketing programs, including defining KPIs, building dashboards, and using data to drive traffic, conversion, and sales growth
Ensure consistent messaging, promotions, and execution across locations
Monitor performance and identify opportunities to improve results
Work directly with store teams to ensure campaigns are implemented correctly
Build campaigns with clear objectives and measurable outcomes
Develop timelines, coordinate assets, and align internal teams (creative, digital, product, sales)
Ensure work is delivered on time, meets brand standards, and shows up correctly in market
Maintain visibility across projects, clearly communicating status, next steps, and risks
Identify issues early and resolve them quickly to keep work on track
Lead execution of product launches and key marketing initiatives across retail channels
Ensure retail and dealer channels are aligned and ready to support launches and campaigns
Drive work from initial plan through full in-market execution without gaps