Marketing Lead

Method FinancialWashington, DC
$160,000 - $200,000

About The Position

We're hiring a Marketing Lead to be the horizontal connective tissue across Method's marketing function. You'll report directly to the COO and Co-Founder and work across all marketing verticals This is a strategic generalist role spanning the full breadth of Method's marketing function. You'll oversee strategy development and execution across product marketing, content, and demand partnering closely with the leads of each vertical to drive alignment, sharpen positioning, and ensure initiatives ship with rigor. You'll develop a strong point of view on Method's ICP and market positioning, and bring the structured thinking and communication clarity that makes the whole marketing org more effective. The pace is high, the scope is wide, and the best candidates will find that energizing.

Requirements

  • 1-2 years post-MBA
  • Recent experience at a top consulting firm looking to make the transition to a startup.
  • You've done a startup internship or worked in a high-growth environment so you know what it looks like when direction changes weekly and ownership is yours to claim.
  • You have past experience in a marketing role: demand gen, content, or product marketing, ideally for an enterprise product. You have opinions about what works and why.
  • You learn fast and ramp yourself; you don't need things repeated, and you build domain knowledge on your own time.
  • You can take a brief, run with it, and come back with something polished
  • Strong writer and communicator; you can improve someone else's work without being precious about your own.

Nice To Haves

  • Prior fintech or B2B SaaS experience; especially in complex API or infrastructure products.
  • Familiarity with demand gen channels (paid, events, email) and content strategy.
  • Experience working cross-functionally with sales, CS, or product teams on go-to-market.
  • Strong opinions on B2B positioning and what actually moves buyers in the financial services space.

Responsibilities

  • Develop a deep understanding of Method's value proposition, distill it for different audiences (internal and external), and ensure it shows up consistently across every touchpoint — website, decks, outbound, content, paid, and events
  • Own marketing projects end to end across verticals: from brief to execution, no passing the baton
  • Drive specific go-to-market initiatives including product release campaigns, ICP-targeted content, and growth marketing experimentation.
  • Support sales, customer success & product marketing with tactical marketing deliverables (one-pagers, decks, messaging guides) that make deals move faster and launch new products
  • Build cross-functional fluency across product marketing, content, and demand so you can step into any workstream without a formal handoff.
  • Identify where the marketing function is leaking output between verticals and bring structure to close the gaps.
  • Develop and maintain a strong understanding of Method's ICP, competitive positioning, and product differentiation.
© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service