Marketing Lead Specialist

Autoliv United States•Auburn Hills, MI

23d

About The Position

This role sits at the center of that experience—leading how we bring our safety innovations to life through customer events, technical demonstrations, and industry showcases. You will play a critical role in transforming complex engineering solutions into compelling customer experiences that strengthen relationships, influence decisions, and position Autoliv as a trusted technology partner.

Requirements

Bachelor’s degree in Business, Engineering, or a related field; Master’s preferred
5+ years in B2B marketing, product marketing, or technical marketing
Experience in customer engagement, events, or experiential marketing
Experience working cross-functionally in a matrixed environment
Background in automotive, industrial, or technology-driven industries

Responsibilities

Lead Customer Events & Technical Showcases: Plan and deliver high-impact customer events, executive demonstrations, and trade shows. Design engaging, end-to-end customer experiences—from concept through execution. Own event strategy, messaging, and run of show.
Bring Technology to Life: Help translate complex engineering concepts into clear, compelling customer stories. Partner with Engineering, Advanced Technical Sales, and Business Units to highlight key technologies. Create narratives that showcase innovation and customer value.
Shape Our Events Strategy: Build and manage a portfolio of customer events and industry engagements. Establish priorities and monitor effectiveness.
Capture Customer Insight: Gather feedback from customer interactions. Ensure insights inform product development and strategy.