Marketing & Lead Generation Specialist

Fire Systems of Michigan • Novi, MI

6d • Onsite

About The Position

Fire Systems of Michigan is seeking a Marketing & Lead Generation Specialist who can take ownership of HubSpot as a core revenue-driving engine, focusing on driving revenue growth as a key performance metric. This role goes beyond campaign execution, it focuses on improving systems, solving workflow and data challenges, and driving measurable pipeline growth through targeted lead generation strategies. The Marketing & Lead Generation Specialist role will serve as the HubSpot expert responsible for improving automation, segments, and building email programs that convert and expand revenue opportunities across both new and existing customers.

Requirements

• 3-5 years of hands-on experience in HubSpot including email marketing, automation, workflows, segmentation, and reporting.
• Proven success designing and optimizing B2B email campaigns that generate measurable pipeline and revenue growth.
• Strong collaboration skills with Sales teams to ensure marketing efforts align with revenue goals.
• Analytical mindset using HubSpot and Salesforce.
• Excellent copywriting skills for conversion-focused emails.
• Service industry experience (fire protection or security a plus).

Responsibilities

• Manage HubSpot as the email marketing platform, ensuring it's optimized, integrated, and driving opportunities to the sales team across the Mid-Atlantic and Midwest locations.
• Develop, execute, and continually improve email campaigns to nurture leads and generate sales opportunities.
• Cross-sell and retarget existing customer database of over 80,000 B2B contacts.
• Develop customer journey mapping to improve engagement and conversion rates.
• Build segmented lists and targeted sequences that improve engagement and conversion.
• Run A/B testing on subject lines, email content, and CTAs to refine performance.
• Monitor deliverability, engagement metrics, and campaign analytics.
• Ensure HubSpot, Salesforce, and CRM are fully integrated, with data flow and accurate reporting.
• Troubleshoot workflow issues, sync errors, and automation breakdowns.
• Maintain clean and accurate lead data across platforms.
• Generate reports on campaign performance, lead quality, and funnel health to guide strategy.

Benefits

• 401K with a company match
• Medical, Dental and Vision Insurance
• Company paid Short Term Disability
• Company paid Long Term Disability
• Company paid Life and AD&D insurance
• Pre-tax accounts for health and dependent care
• Aflac
• Vacation and Personal time
• Paid holidays
• Tuition Reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed